Pratishtha Pathak

I am a Salesforce-Certified Business Analyst and Developer with over 8 years of IT experience, including more than 7 years specializing in Salesforce ecosystems such as Sales, Service, Marketing, and Health Clouds. My expertise lies in stakeholder management, business process optimization, and requirement elicitation, enabling me to translate business needs into scalable, data-driven Salesforce solutions that have measurable impacts.

In my current role as a Senior Business Consultant at Netsmartz, I have successfully led over 30 requirement workshops, improving delivery accuracy by 30%. My collaborative approach with architects, developers, and admins has resulted in compliant, scalable Salesforce solutions that align with industry best practices. I have a proven track record of enhancing process efficiency and user experience through gap analysis and the development of multilingual templates and journeys in Marketing Cloud.

Previously, I worked at Deloitte and Accenture, where I designed and developed custom Salesforce solutions, optimized workflows, and led large-scale implementations. My commitment to continuous improvement and agile methodologies has driven significant enhancements in system functionality and user engagement, making me a valuable asset to any organization.