Vlada Pechenaya

At Segmentable, I manage high-value B2B enterprise accounts end to end, aligning executives around value realization, adoption, retention, and expansion. I’ve partnered with C-level stakeholders, including the Managing Director of Revolut, to support strategic contracts and deployment plans.

Previously at Timetta, I led post-sale success and digital transformation initiatives for enterprise SaaS portfolios. I guided KPI discovery, adoption roadmaps, API integrations, account health planning, and expansion opportunities while helping clients transition without business disruption.

My product marketing and customer-insights work at Vose Software, App Annie (data.ai), and AppAnalytics.io has focused on turning customer research and product analytics into clearer positioning, stronger onboarding, and better retention. At App Annie, I designed country-specific experimentation and segmentation strategies that increased user conversion by 129% across a global platform serving 86M+ users.

I bring a customer-led, data-driven approach to complex SaaS products, connecting Product, Engineering, Analytics, and executive stakeholders around measurable business outcomes.