Vlada Pechenaya
@vladapechenaya
Product Marketing Manager with over 8+ years of experience, looking for my next role, preferably in a global SaaS.
GeorgiaWhat I'm looking for
I thrive at the absolute center of cross-functional alignment. During my time as a team lead at App Annie (data.ai), I managed a distributed, cross-functional squad of UI/UX designers, graphic artists, localized translators, and performance marketing specialists. Using Agile Scrum frameworks, we coordinated localized end-to-end positioning campaigns and user-onboarding experiments for a global platform with 86M+ users. This complex, multi-channel execution resulted in a +129% increase in page conversions and established a predictable, data-backed ecosystem for international product rollouts.
Please see my portfolio here: https://app.notion.com/p/vlada-pechenaya/Vlada-Pechenaya-3d02f5baac60800283becf7bf3a25cbf?source=copy_link
My skills:
Product-Led Growth (PLG)
Product Marketing
Growth Marketing
User Onboarding Optimization
Customer Journey Mapping
Conversion Rate Optimization (CRO)
B2B Marketing
Content Strategy
SaaS Marketing
Copywriting
Value Proposition Development
Thought Leadership
Case Studies & Customer Success Stories
Product Analytics
A/B Testing
Mixpanel
Amplitude
Google Analytics
Cross-Functional Team Leadership
Software Localization
Agile Methodologies / Scrum
Experience
Work history, roles, and key accomplishments
Content Marketing Specialist
Segmentable
Oct 2024 - Present (2 years)
• PLG & User Journey Alignment: Architected product-led growth (PLG) onboarding frameworks and mapped enterprise user journeys, testing product-experience hypotheses directly alongside core engineering and design teams to accelerate feature discovery.
Product Marketing Manager
data.ai
Oct 2016 - Sep 2018 (1 year 11 months)
Team Management / Team Lead
• App Store Copywriting & Asset Production
• Conversion Experimentation: A/B testing resulting in a +129% increase in user conversion on our App Store page.
• Global Localization Management
• Video Scriptwriting & Directing
• Onboarding Activation Copy
Education
Degrees, certifications, and relevant coursework
Queen Mary University of London
Master of Science, International Marketing
Completed a Master of Science in International Marketing, gaining advanced knowledge in global marketing strategies.
Erasmus University Rotterdam
Master of Science, Development Economics and International Development
2018 - 2020
Pursued a Master of Science in Development Economics and International Development, focusing on economic development and policy.
University of the Arts London
Bachelor of Arts, Communications
Earned a Bachelor of Arts with Honors in Communications, developing strong communication and media skills.
Tech stack
Software and tools used professionally
Availability
Location
GeorgiaAuthorized to work in
ZimbabweSocial media
Job categories
Skills
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