Open to opportunities

Will Deagan

@willdeagan

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Head of Growth and full-stack Product Marketer passionate about scalability.

Zimbabwe

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What I'm looking for

I am looking for a role in a dynamic environment that values innovation, collaboration, and growth opportunities.

Hi, I’m Will, a Head of Growth and full-stack Product Marketer with a love for Product-Led Growth. I am passionate about helping high-growth, industry-challenging, and product-led teams share their story and grow scalably and globally. My experience spans over 15 years in senior leadership roles, where I have successfully built and led multi-layer teams, driving significant revenue growth and enhancing customer engagement.

Throughout my career, I have launched a B2B marketplace achieving over $100M in ARR within four years and tripled eCommerce revenue to $1.2B in annual GMV. My expertise in data-led experimentation and user journey optimization has allowed me to implement frameworks that significantly improve conversion rates and customer acquisition. I thrive in environments where I can connect marketing strategies with business metrics, ensuring that every initiative aligns with the overarching goals of the organization.

My commitment to fostering strong relationships within teams has created a culture of transparency and trust, enabling open communication and collaboration. I am dedicated to continuous learning and adapting to the competitive landscape, ensuring that I remain at the forefront of industry trends and best practices.

Experience

Work history, roles, and key accomplishments

Current

Growth, Product, & Product Marketing Advisor

Current

dgz.dev

Jan 2019 - Present (6 years 5 months)

Provided expert advice in growth, product, and product marketing to various clients. Developed and implemented strategies to help businesses achieve scalable and global growth. Focused on product-led growth methodologies and experimentation.

Product Led Growth Pricing Strategy User Research Competitive Analysis

Current

Head of Growth, Product Marketing

Current

Ordermentum

Jan 2020 - Present (5 years 5 months)

Led growth, product, and product marketing initiatives, significantly enhancing the company's market presence. Drove strategic shifts that improved network experience and overall business performance. Collaborated with cross-functional teams to achieve key objectives.

Product Led Growth Acquisition Strategy

Product Marketing Manager

Deputy

Jan 2019 - Dec 2019 (11 months)

Managed product marketing efforts, contributing to the company's product positioning and market adoption. Collaborated with product and sales teams to ensure successful product launches. Developed messaging and value propositions for various features.

Value Proposition Competitive Analysis Stakeholder Management User Research

General Manager

Hospitality Industry

Jan 2007 - Dec 2017 (10 years 11 months)

Oversaw general management operations within the hospitality sector for over a decade. Managed full P&L responsibility for significant budgets and led large multi-layer teams. Implemented strategies to drive revenue growth and optimize operational expenses.

Team Leadership General Management Stakeholder Management

Lead Product Marketing Manager

Kounta

Jan 2017 - Dec 2019 (2 years 11 months)

Led product marketing for a platform with multiple SaaS products and integration partners. Successfully scaled numerous new product launches and features to product-market fit. Implemented localization strategies to double new customer acquisition.

Localization Strategy PMF Scaling