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Vikramjeet Singh

@vikramjeetsingh09

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Commercial strategy and transformation architect driving GTM, P&L excellence, and measurable growth.

India

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What I'm looking for

I’m looking to build and run commercial-systems end-to-end—GTM, recurring growth engines, MIS/decision intelligence, and AI-led enablement—partnering with CXOs to convert strategy into measurable P&L outcomes.

I’m a cross-industry commercial-systems architect who diagnoses the structural problem, designs the go-to-market and commercial-excellence architecture, and operates the engine that turns it into measurable outcomes. Over 12+ years reporting to CEOs across premium CPG, consumer durables & EV, and B2B SaaS, I’ve driven post-acquisition value creation (INR 500 Cr SaaS asset to INR 200 Cr at 43% avg YoY; shifting to 75% recurring), and scaled an INR 250 Cr e-commerce portfolio for India’s #1 electric-cycle brand.

I’m equally fluent in the execution layer—improving EBITDA (+9pp), subscription penetration (20%→75%), margins (+10–12pp), and conversion (3.0%→5.4%). I’ve built AI-led full-funnel agent architectures, anchored board cases that reshaped capital and ownership, and installed operating planning, MIS, and decision-intelligence rhythms—because the system is the strategy, and everything else is a result.

Experience

Work history, roles, and key accomplishments

Current

AVP, Sales—Commercial Strategy

Current

Busy Infotech Pvt. Ltd.

Apr 2025 - Present (1 year 3 months)

Owned Busy’s post-acquisition value-creation agenda and designed growth and commercial-excellence systems, scaling the INR 500 Cr asset to INR 200 Cr with 43% average YoY growth and shifting toward 75% recurring revenue. Drove channel, business-model, and full-funnel AI transformation, including subscription shift, MIS/decision-intelligence, and AI-led lead routing, calling, follow-ups, and WhatsA

Post Acquisition Value Creation Go To Market (GTM)Subscription Conversion Sales Transformation Sales Force Effectiveness MIS And Decision Intelligence AI Agent Architecture Lead Routing WhatsApp Conversion Automation

GM, Special Projects—Strategy

Busy Infotech Pvt. Ltd.

Apr 2023 - Apr 2025 (2 years)

Served as GM for special projects spanning strategy, planning, and business transformation within Busy Infotech’s commercial function. Supported ongoing commercial architecture and operating-system initiatives aligned to post-acquisition growth outcomes.

Strategy Planning Business Transformation Commercial Excellence Architecture MIS And Decision Intelligence

Head, E-commerce—Revenue Scale

Hero Cycles Ltd.

Apr 2022 - Jan 2023 (9 months)

Directed e-commerce growth and alternate channels for Hero Lectro, including structured operating planning and demand/vector creation to scale revenue. Built supporting demand intelligence and a weekly MIS/S&OP framework to align manufacturing, sales, and operations.

E Commerce Sales Alternate Channels MIS S&OP Framework

Head, Marketplaces

Hero Cycles Ltd.

Nov 2020 - Jan 2023 (2 years 2 months)

Led marketplaces GTM and commercial platform work for Hero Lectro, building and operating D2C and marketplace capabilities and scaling the e-commerce portfolio. Drove category creation through digital business expansion and improved margins via parts localization.

D2C Amazon And Flipkart Growth Category Creation

Manager, Strategy—Commercial Planning

Hero Cycles Ltd.

Nov 2020 - Apr 2021 (5 months)

Worked on commercial planning and operating model initiatives for Hero Lectro, including authoring board-level cross-channel investment roadmaps and building core e-commerce and demand-intelligence foundations. Contributed to improving forecast accuracy and setting up weekly operating reporting across functions.

Commercial Planning Operating Model Design Board Case And Investment Roadmap Demand Intelligence

Manager, CRM & Business Analytics

Kama Ayurveda

May 2018 - Oct 2020 (2 years 5 months)

Owned CRM and business analytics for Kama Ayurveda, building an omnichannel customer lifecycle management (CLM) system and demand-sensing models. Supported investor and board processes by building the strategic investor case that led to a European strategic investor taking majority control.

Investor Case Building Investor Relations CRM Analytics Customer Lifecycle Management Day Gap Analysis CVR ROAS

IT Sr. Associate—Client Tech Support

Dell Business Services (NTT Data)

Oct 2014 - Apr 2017 (2 years 6 months)

Provided IT senior associate and client technical support services, achieving service-level performance and contributing to cost and process improvements through global product-policy redesign. Supported revenue outcomes through incremental client-facing work.

Client Technical Support SLA Management Product Policy Redesign IT Service Delivery

Junior Engineer

HCL Technologies

Oct 2013 - Oct 2014 (1 year)

Delivered EMEA enterprise technical support and maintained high customer satisfaction. Contributed to enterprise support execution with strong CSAT outcomes.

Enterprise Technical Support