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Manikantan NarayananMN
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Manikantan Narayanan

@manikantannarayanan

Strategy and growth leader specializing in D2C, e-commerce scaling, and operational execution.

India
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What I'm looking for

I seek a senior operational or strategic role driving D2C/e-commerce growth, product launches, and cross-functional scaling in a data-driven, fast-paced company.

I am a strategic operator with 16 years of experience scaling tech, D2C, and digital commerce businesses, bridging high-level strategy and operational execution. I excel at P&L management, revenue growth, and improving customer retention.

I've led 0-to-1 product launches such as Kwik IMS and Amazon Prime Partnerships, and driven 1-to-10 scaling across D2C and marketplace categories. At Amazon Seller Services I delivered subscription revenue growth and large-scale user acquisition.

In leadership roles I have built and systematized teams and operating cadences—launching verticals, running founder reviews, and establishing product and hiring mechanisms that accelerated hiring and decision velocity. I focus on data-driven interventions, including ML-based insights tools to diagnose funnel leaks.

I am outcome-oriented and hands-on: examples include achieving 96% merchant retention (+700 bps), onboarding 26 merchants in 40 days for a new product, scaling a D2C vertical to 700+ merchants in under a year, and delivering 8x YoY revenue growth in subscription products.

Experience

Work history, roles, and key accomplishments

SI

Chief of Staff & Head of D2C

Simpl

May 2022 - Jan 2023 (8 months)

Advised the CEO and led a 30-person D2C business that scaled to 700+ merchants in under 12 months and reduced churn 3x by revamping pricing and product discovery.

CI

Manager, Vendor Management

Cloudtail India

Sep 2016 - Apr 2018 (1 year 7 months)

Drove sales from INR 110 Cr to INR 255 Cr in Health & Personal Care, improved vendor margins from 9.5% to 14% and shifted mix toward high-ASP sports nutrition.

Education

Degrees, certifications, and relevant coursework

S.P. Jain Institute of Management and Research logoSR

S.P. Jain Institute of Management and Research

Postgraduate Diploma in Management, Information Management

Postgraduate Diploma in Management with a focus on Information Management completed in 2011.

HE

Hindustan College of Engineering

Bachelor of Technology, Information Technology

Bachelor of Technology in Information Technology completed in 2006.

Tech stack

Software and tools used professionally

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