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Ilu Sharma

@ilusharma

Strategy & Operations leader driving GTM growth, P&L ownership, and business transformation across D2C, retail, and EdTech.

India

Message

What I'm looking for

I’m looking for a leadership role where I can own GTM and P&L, drive business transformation with data-led execution, and build high-performing teams—combining brand building with performance marketing and operational excellence.

I’m a results-driven Strategy & Operations Leader with 12+ years of experience building and scaling growth engines across D2C, Retail, and EdTech. I specialize in business transformation, P&L ownership, and launching brands from 0 to launch with measurable GTM outcomes.

In my current role, I’m co-founding OrgEvo Consulting and Y&I Wellness, a premium D2C wellness brand. I lead end-to-end GTM strategy, define product roadmaps, own performance marketing execution across Meta and Google, and focus on ROAS optimization and CAC reduction to drive revenue growth.

Earlier, I scaled teams and programs at BYJU’S Tuition Centre, including launching and strategizing 303 centres across India. I led a presales team of 300+ and delivered strong demand outcomes through targeted lead generation, segmentation-driven analytics, and budget ownership.

Across Aakash Life and DishTV, I’ve delivered operational excellence through Six Sigma process design, category strategy, and disciplined business planning. I’ve consistently improved profitability, expanded brand portfolios (27 brands), and achieved growth milestones like 7x revenue growth and 1.3x sales enhancement.

Experience

Work history, roles, and key accomplishments

Current

Director – Operations

Current

OrgEvo Consulting Pvt. Ltd. & Y&I Wellness Pvt. Ltd.

Apr 2025 - Present (1 year 2 months)

Spearheaded end-to-end GTM strategy and product roadmaps for Y&I Wellness, building a premium D2C brand across skincare, haircare, and supplements. Owned P&L, optimized Meta/Google performance marketing for ROAS and CAC reduction, and advised MSME/SME clients on business transformation through OrgEvo.

GTM Strategy D2C E Commerce P&L management Performance Marketing ROAS Product Roadmapping Distribution Strategy Business Transformation Stakeholder Management

AGM – Business Strategy

Aakash Medicines Pvt. Ltd.

Sep 2023 - Apr 2025 (1 year 7 months)

Led retail business financial strategy and operations, optimizing profitability through margin control and category management. Drove Six Sigma-aligned processes and category strategy, onboarded a 27-brand portfolio (14 international + 13 national), and led store visual merchandising and flagship store ops.

P&L management Category Management Six Sigma Operational Excellence Margin Retail Operations Visual Merchandising Process Design

Head – Marketing Operations

Think & Learn Pvt. Ltd.

Sep 2021 - Aug 2023 (1 year 11 months)

Scaled marketing operations by leading a presales team of 300+ on-role professionals and 3,500+ off-role executives. Launched and strategized 303 BYJU'S Tuition Centres across India, driving 75,000 leads, 15,000 walk-ins, and 1,500 weekly enrolments, while managing budgets and analytics-driven segmentation.

Marketing Operations GTM Strategy Lead Generation Budget Management Data & Analytics Customer Segmentation Performance Marketing Team Leadership

Manager – Corporate Strategy

Aakash Edutech Pvt. Ltd.

Jun 2020 - Sep 2021 (1 year 3 months)

Delivered 7x revenue growth for the Meritnation Business Unit within 7 months by leading integrated campaigns for lead generation, nurturing, pipeline acceleration, upsell, and cross-sell. Optimized campaign performance against CPA/CPO/CPC targets and designed GTM models with LMS/CRM integration frameworks.

Corporate Strategy Business Planning Performance Metrics CPA Optimization CRM Integration Lead Nurturing Data Driven Marketing GTM Models Pipeline Acceleration

Manager – Strategy & Planning

Dish Infra Pvt. Ltd.

Jul 2018 - Jun 2020 (1 year 11 months)

Created and implemented strategy that enhanced overall sales by 1.3x. Prepared annual operating plans (AOP) for circles with monthly monitoring and follow-ups, and conceptualized growth strategies for efficient organizational expansion.

Business Planning Sales Strategy AOP Monitoring Growth Strategy Stakeholder Management Performance Tracking

Sales Manager – Business Analytics

Binary Semantics Ltd.

Aug 2017 - Jul 2018 (11 months)

Developed West Region sales strategy, tactics, plans, and profit targets for SAS BI & Analytics solutions. Identified and reported business opportunities and established C-level executive relationships to drive enterprise sales.

Enterprise Sales Sales Strategy Business Analytics Account Management Pipeline Development

Business Consultant

Thomas Assessments Pvt. Ltd.

Jan 2016 - Aug 2017 (1 year 7 months)

Advised organizations on leadership development, coaching, talent management, organization design, and competency mapping. Earned Best Consultant of the Quarter for Q4 2016-17.

Leadership Development Coaching Talent Management Organization Design Competency Mapping Stakeholder Management Consulting