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Vikash Sinha

@vikashsinha

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Brand and communication marketeer with over 10 years of experience in varied industries.

India

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What I'm looking for

I am looking for preferably a marketing job and/or a sales job that challenges my current skill-set and help me contribute to the organisational growth while also growing my own skill set

In my journey with different digital & integrated agencies, I have played an instrumental role in Positioning different products and services; e.g. Samsung Smartphones, Samsung Notebooks, Samsung Consumer Electronics, Logitech Speakers, and New Acquisition pitches.

I engineered the Live-Commerce project for Samsung Group In India, tied-up with MICA's students to position Samsung Notebooks for their Student TG, conceptualised first voice activation for Maruti Suzuki with google, spread awareness about digital footprint of intimate moments for Manforce condoms, and won clients like Logitech, Nexa, Fujifilm Instax, Bajaj Finserv, Mankind Pharma, Amity University, Clove Dental, etc for Grapes Digital, iCubesWire, Adglobal360, and Reinvent Digital.

In my recent product marketing role, I planned and managed global launch of an AI AdTech product that garnered immense interests from existing as well as prospective clients.

I understand and/or take sincere interest in Brand marketing, product/service positioning, communication and content strategy, creative and marketing collateral development, social media marketing, influencer marketing, performance marketing and paid media.

Yet my core strengths lie in positioning products and services, conducting secondary and qualitative research, deriving the right tone for each platform, structuring a solution, finding insights, and engineering tech and non-tech creative ideas.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Vikash Sinha Consultancy

Jan 2024 - Jan 1970 (-54 years)

Consulted for Lyxel and Flamingo to support their Strategy Team, and supported The Talk Company with their pitches and marketing efforts.

Strategy Marketing Pitch Development Consulting

Director - Integrated Marketing

Doceree

Aug 2023 - Dec 2023 (4 months)

Driving Brand Positioning for Doceree and Tech products in the Adtech space
Creating GTM strategy for Doceree Insight
Guiding the development of marketing collaterals and digital developments for the launch
Notable wins - Doceree Insights Global Launch that’s already getting enquiries from existing clients & prospects

Marketing Collateral AdTech Brand Positioning GTM Strategy Marketing Collaterals

Head of Strategy

IcubesWire

Oct 2022 - Jul 2023 (9 months)

Responsible for leading the Strategy consulting engagements.
Interacting with creative & media teams to ensure smooth delivery within project timelines.
Managing the project cycle from the proposal to the final deliverable stage.
Mentoring three early to mid-level strategists.
Notable wins - Petstar, Fujifilm Instax, Luxor LX Max - Driving ~70% revenue of the business wing

Strategy Consulting Project Management Client Relationships Team Management

Supervisor - Planning

Cheil (Samsung Group)

Feb 2020 - Apr 2022 (2 years 2 months)

Strategic planning for Samsung M series & F series smartphones, Samsung TVs, Samsung Digital Appliances, Samsung laptops, and Samsung E-com division
Notable Work - M series Launch, F series Launch, Samsung Notebook Launch, Live Commerce - Engineered 2 new Consumer Tech product series & A completely new business avenue for Samsung India

Strategic Planning Market Research Consumer Insights Digital GTM

Director - Strategy & Planning

Reinvent Digital

May 2019 - Feb 2020 (9 months)

Worked on client pitches and expanded the scope of work with existing clients, developed recommendation reports based on insights and data analysis.
Notable Client Wins - Clove Dental, Skootr Co-working - Two biggest clients for the company

Strategy Planning Client Pitches Data Analysis

Asst Director - Strategy & Planning

Grapes

May 2017 - May 2019 (2 years)

Scoped out opportunities along with the Sales team and developed pitch approaches, conducted secondary research to understand the brand, category, market, and consumer landscape.
Notable Campaigns - #ShutThePhoneUp, Google-Maruti voice integration, Ignis & S-cross Launch
Notable Client Wins - Manforce, Nexa Ignis, Logitech, Bajaj Finserv, Relaxo, AESL, Hudson (Dalmia)

Strategy Planning Pitch Development Market Research

Digital Strategist

AdGlobal360

Aug 2014 - Mar 2016 (1 year 7 months)

Developed strategic planning and concepts for client pitches, conducted market, competition, and consumer research to draw insights.
Won multiple clients for the agency: Chili’s, Amity, Maruti Suzuki Nexa, etc

Digital Strategy Market Research Consumer Insights Pitch Development

Copywriter

Cocoon Ideas

Jun 2010 - Jun 2012 (2 years)

Writing copies for ads, marketing collaterals, and client pitches
Visualisation of concepts/ideas and coordinating with designers to build ads & other collaterals
Won clients for the agency, e.g. Cosco Sports

Marketing Collateral Advertising Concept Visualization