shernia sawhneySS
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shernia sawhney

@sherniasawhney

Performance Marketeer who believes in "Insights at the core of everything".

India

"Practice like you have never won and play like you have never lost"

A marketing enthusiast at heart, and nerd by nature, I am an IIM-NIT alum who believes in the power of insights and technology to drive decisions. I have a strong appetite to explore, learn and experiment constantly.

My work experience ranges from patent analyst, to marketing and strategy for B2B, B2B4C and consulting for B2B brands, which helps me pick nuggets from different philosophies and launch customized and fresh ideas. In the field of marketing, I have worked for ABM, partner marketing, influencer marketing, brand management, lead generation, content creation, in-house machine learning chatbot and platform, insights, campaign management and thought leadership; which helps me leverage a lot of perspectives into capturing and generating new ideas.

Being an opportunist for learning, I would love to engage with the best minds in the industry and contribute with my marketing skills, aligned to the company goals.

Experience

Work history, roles, and key accomplishments

Sodexo  logoSO

Brand and Innovation Manager, APAC

Oct 2021 - Feb 2023 (1 year 4 months)

Conceptualizing, testing, and re-defining concepts, in food and facility management space, for client and
consumer testing for India, China, Singapore and Indonesia market.
▪ Developing and executing B2B4C digital marketing strategy for food offers, targeting both clients and
consumers with persona-based messaging hierarchy.
▪ Driving POC discussions for an innovative offer in Facility Tech spac

Tata Communications  logoTC

Senior Partner Marketing Manager

Nov 2019 - Oct 2021 (1 year 11 months)

Empowered partners with marketing intelligence, amplification platforms like StructuredWeb and
Hubspot, partners driven workshops and end to end customized nurture campaigns.

Execution of ABM workshops, roundtables, live session on LinkedIn and Twitter and various other marketing
touchpoints to plan an insights-driven integrated marketing campaign

Tata logoTA

Marketing Insights and Automation

Jun 2017 - Nov 2019 (2 years 5 months)

Activated the sales channel with high propensity funnel addition and improving sales velocity by hyper
targeted marketing leading to 64% increase in funnel ads and 33% better win rates.
▪ Created a Cognitive Zero touch engine providing insights to every opportunity on Salesforce leading to a 156%
increase in $ value of Opportunities Influenced by Marketing against marketing budgetspent.

Education

Degrees, certifications, and relevant coursework

shernia hasn't added their education

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shernia sawhney - Brand and Innovation Manager, APAC - Sodexo | Himalayas