Looking for a job

Sushmita Sengupta

@sushmitasg

Message

I love solving branding, marketing and growth challenges using AI,digital techn and data analysis

India

Message

What I'm looking for

I am looking for my professional growth with the growth of the company where I would work

I have around 17 years of work experience in branding and marketing and have worked with many multinational brands in India and abroad.

I have worked as a lead for digital marketing for agencies like Ogilvy and Mather, Mosaic and Trivone to name a few, where I have worked for leading brands across various sectors like IT/ITES/ ICT/SaaS ( like IBM, Cisco, Huawei,Ramco, Prometric,Reliance Technologies/ Nowfloats,etc), FMCG ( Like Unileveler), CD, NGOs ( like PFI), Media, etc. I have received several awards and accolades from various client organisations (including IBM Best practices award ).

I have also worked as marketing lead for a SaaS company based out of Singapore where I have led the Marketing practices from which the brand has garnered awareness, engagement and leading to customer acquisition and revenue growth.

My academic qualification is B.Tech, M.Tech and MBA (marketing and operations) from IIT, Dhanbad and I have been one of the toppers of the universities where I have studied till now.

I am looking for a remote position.

I can be available for online discussion at a short notice.

Experience

Work history, roles, and key accomplishments

Current

Digital marketing specialist

Current

Flexibees Pvt Ltd

Aug 2020 - Present (4 years 9 months)

• Creating brand marketing strategy ensuring consistency brand image across platforms an AI- led SaaS platform
• Ccommunication startegy and content marketing
• Creating marketing campaigns, media planning and allocation of budgets
• Tech stack and applications-SEO, SEM, LinkedIn ads, Fb ads, g2 , Hubspot CRM,ORM, awario, radian6

B2B Marketing B2C Marketing SaaS Marketing Digital Advertising Digital Marketing

Strategic analyst

Trivone Digital Services

Dec 2017 - Aug 2020 (2 years 8 months)

• Social Listening, Social health analysis (using various tools like Awario, Radian6, adobe analytics, etc)
• Establishing key analytics deliverables, generating insights, data visualization, storytelling through data
• Setting up of Analytics processes
• Drill down to specific problems and provide solutions based on web data
• Understand and gather business requirements for analysis

Digital Marketing Digital Marketing ROI Digital Marketing Strategy Google Advertising Facebook Advertising Paid Search Advertising Google Analytics Instagram Google Tag Manager

Senior Consultant- Digital/ Social media

Ogilvy

Jul 2007 - Oct 2012 (5 years 3 months)

• Laying the foundation for digital influence practice for Social @Ogilvy
• Growing the social media business from scratch to a profit centre; simultaneously helping in building a team for digital across all the offices of OPR in India
• Strategy planning and research for brand’s market entry, brownfield or greenfield expansion, and merger & acquisition

Data Analysis User Research Project Management Digital Marketing Strategy Digital Marketing ROI