Open to opportunities

Pratibha Pal

@pratibhapal

Message

I am a marketing professional driving growth with events, digital campaigns, and data-driven optimization.

India

Message

What I'm looking for

I want a growth-focused marketing role using events and digital campaigns, collaborative teams, data-driven decisions, and opportunities to scale performance and automation.

I am a marketing professional with proven success executing campaigns, managing cross-functional teams, and driving 10x growth through BTL, events, digital marketing, and performance optimization. I planned and executed BTL campaigns, managed end-to-end marketing operations including lead tracking, collaterals, budgets, and vendor coordination, and analyzed campaign performance using Excel dashboards to improve ROI.

I spearheaded 50+ digital masterclasses, generating over 25,000 leads and INR58L+ in revenue and was recognized 3 times for outstanding 10x growth contributions. After a career break for caregiving, I upskilled in marketing analytics, paid ads, project management (Asana, ClickUp), and automation, and I am ready to drive measurable growth in a collaborative, data-driven team.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Aditya Birla Capital Digital

Dec 2024 - Present (9 months)

Planned and executed BTL campaigns to drive footfall and lead conversions, managing end-to-end marketing operations including lead tracking, collateral, budgets, and vendor coordination. Analyzed campaign performance using Excel dashboards to improve ROI and operational efficiency.

Vendor Management Excel Dashboard Budget Management Campaign Tracking Project Management Digital Marketing BTL Campaigns Lead Management

Corporate Event Manager

EduBridge Learning Pvt. Ltd.

Nov 2021 - Dec 2022 (1 year 1 month)

Spearheaded 50+ digital masterclasses, generating over 25,000 leads and INR58L+ in revenue while ensuring on-time delivery through detailed project timelines and task assignments. Coordinated sales, content, and design teams, monitored KPIs, and presented performance insights to top management.

Event Management Lead Generation Revenue Management Project Management KPIs Reporting

Client Support Executive

FirstView Media

Jan 2019 - Jan 2021 (2 years)

Managed social media pages, content creation, event logistics, and client communication to ensure timely delivery of services. Prepared post-event reports and measured impact to inform improvements and maintain client satisfaction.

Social Media Management Content Creation Client Communication Reporting Team Coordination Customer Support