Sumit Banerjee

• Led GTM and digital growth strategies for enterprise clients, supporting partner-led customer acquisition and revenue acceleration.
• Designed and executed sales enablement and marketing frameworks aligned to partner and client business goals.
• Collaborated with cross-functional teams to deliver solution positioning, campaign execution, and performance tracking.
• Built scalable KPI dashboards

• Delivered GTM, SEO, and digital growth strategies for content-led platforms.
• Executed digital campaigns to increase traffic and lead quality.
• Developed scalable content and performance frameworks to support long-term growth.

• Formulated and executed digital growth marketing strategies for leading global banking and financial institutions, optimizing content, SEO, site architecture, and analytics, leading to a measurable increase in digital performance and client satisfaction.
• Developed and implemented comprehensive project strategies and roadmaps, ensuring successful delivery of client projects.

• Owned Channel Partner Enablement Programs, leading digital transformation of partner-facing platforms and tools
• Designed and executed joint GTM initiatives across India and APAC, aligning partner marketing with global strategy
• Enabled field sales and partner teams through training, digital playbooks, solution content, and adoption frameworks
• Managed partner marketing budgets, MDF programs

Drove product demand through cross-functional implementation of new product launches and market communications. Enhanced brand visibility and launched IoT product solutions for better customer engagement.

Managed online marketing operations and optimized user engagement on Sify.com. Executed successful online promotion campaigns leading to increased visibility and user acquisition.

Drove sales growth through trade marketing initiatives and expanded user reach via SMS & WAP marketing. Launched a pilot project for a new partner module, enhancing local commerce.