Sumit Banerjee

Consulted with clients to scale up digital initiatives, driving organizational goals and increasing revenues. Developed new digital products that enhanced customer engagement, resulting in improved customer satisfaction and retention.

• Development and management of digital properties, successfully launching new projects that enhanced online presence and user engagement.
• Managed content, SEO, and website operations, achieving increase in organic traffic and improving overall site performance.
• Launched a YouTube channel
• Growth Marketing campaign management to drive traffic and leads for client digital assets.

• Formulated and executed digital growth marketing strategies for leading global banking and financial institutions, optimizing content, SEO, site architecture, and analytics, leading to a measurable increase in digital performance and client satisfaction.
• Developed and implemented comprehensive project strategies and roadmaps, ensuring successful delivery of client projects.

Increased digital platform adoption through strategic planning and execution. Enhanced revenue reporting accuracy and drove additional sales through new digital tools tailored to market needs.

Drove product demand through cross-functional implementation of new product launches and market communications. Enhanced brand visibility and launched IoT product solutions for better customer engagement.

Managed online marketing operations and optimized user engagement on Sify.com. Executed successful online promotion campaigns leading to increased visibility and user acquisition.

Drove sales growth through trade marketing initiatives and expanded user reach via SMS & WAP marketing. Launched a pilot project for a new partner module, enhancing local commerce.