Sumit Banerjee
@sumitbanerjee
A consumer-centric digital and product leader with experience in driving market and product strategy. My strength lies in solving consumer problems.
IndiaWhat I'm looking for
Senior marketing and digital products leader with extensive experience driving scalable growth, digital innovation, and data-driven go-to-market strategies across global enterprises and high-growth organizations. Consumer-centric strategist with strong expertise in leveraging product insights to shape market and product strategy, enhance customer experience, and unlock new revenue opportunities. Proven track record of leading cross-functional teams, managing complex digital programs, and executing consumer strategy initiatives that deliver measurable business impact through analytics-led marketing, customer engagement optimization, and data-informed decision-making.
Key Core Competencies
1. Consumer-Centric Product & Market Strategy Leader
Expert in leveraging user research, persona mapping, and product insights to shape market strategy, optimize customer journeys, and drive product-market fit across B2B and B2B2C ecosystems.
2. Cross-Functional Growth Orchestrator
Proven ability to bridge marketing, sales, engineering, development, and operations teams—aligning technical execution with commercial objectives to deliver scalable revenue growth.
3. Data-Driven Digital Transformation Expert
Strong track record of leading analytics-led digital transformation initiatives, building performance dashboards, optimizing attribution models, and converting insights into measurable business impact.
4. End-to-End GTM & Product Lifecycle Owner
Experienced in owning product roadmaps, go-to-market strategy, and full customer lifecycle management—from concept and launch to adoption, retention, and revenue expansion.
5. Scalable Systems & Operational Excellence Builder
Skilled in designing governance frameworks, Agile delivery models, and resource optimization processes that enhance execution speed, stakeholder alignment, and sustainable high growth
Experience
Work history, roles, and key accomplishments
Senior Delivery Manager
Hitachi Energy
Apr 2025 - Jul 2025 (3 months)
• Led consumer-centric digital transformation programs aligning product strategy, market strategy, and enterprise objectives across marketing, technology, and operations teams
• Owned product roadmap execution and delivery governance, translating business requirements and user research insights into scalable digital solutions.
• Drove cross-functional collaboration for project deliveries
Digital Projects & Growth Marketing
Snapminds Global
Dec 2023 - Present (2 years 3 months)
• Designed and executed digital growth strategies rooted in user research, persona mapping, and behavioral insights.
• Led GTM strategy and product launches, collaborating across functions
• Built analytics-driven growth frameworks integrating SEO, performance marketing, and conversion optimization to drive revenue growth and customer acquisition.
Consultant
Self Employed
Feb 2023 - Nov 2023 (9 months)
• Delivered GTM, SEO, and digital growth strategies for content-led platforms.
• Executed digital campaigns to increase traffic and lead quality.
• Developed scalable content and performance frameworks to support long-term growth.
Engagement Manager
iQuanti
Apr 2022 - Jan 2023 (9 months)
• Led digital growth and GTM strategy for global financial services clients using deep product insights, consumer behavior analysis.
• Executed SEO, content strategy, and performance analytics programs delivering 15% growth in organic traffic and measurable digital performance improvements.
• Implemented ABM strategies aligned to defined buyer personas, increasing conversion rates
• Owned digital customer experience transformation initiatives
• Led omni-channel engagement programs across web, mobile, and partner ecosystems to improve digital adoption by 20% YoY
• Leveraged advanced analytics, attribution modeling, to scale reported digital revenue from €0.3M to €19M.
• Collaborated across matrixed global teams including marketing, sales, IT, architecture, and operations.
Drove product demand through cross-functional implementation of new product launches and market communications. Enhanced brand visibility and launched IoT product solutions for better customer engagement.
Education
Degrees, certifications, and relevant coursework
NIS- Sparta
Post Graduate Diploma, Marketing Management
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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