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Victoria Tsomaya

@victoriatsomaya

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Accomplished executive with expertise in digital marketing and strategy.

United States

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What I'm looking for

I seek a dynamic role where I can drive marketing innovation and business growth.

I am a results-oriented Senior Executive with vast international experience in digital marketing and business strategy. Over the years, I have successfully led marketing initiatives for Fortune 500 companies, including AB InBev and Unilever, as well as dynamic tech startups in the US. My educational background includes an Executive MBA from Wharton and a postgraduate diploma in Marketing from the Chartered Institute of Marketing in London.

Throughout my career, I have demonstrated a strong ability to design and execute business transformations, develop innovative products, and implement effective marketing strategies that drive growth. My leadership roles have allowed me to leverage advanced marketing technologies, resulting in significant sales growth and exceeding KPIs. I am fluent in multiple languages and have a proven track record of success across various sectors, including FMCG, tech, and financial services.

Experience

Work history, roles, and key accomplishments

Current

VP Strategy, Brands & Communication

Current

Voyagu

Nov 2019 - Present (5 years 10 months)

Leading brand, communication, and PR strategy for a rapidly scaling travel tech startup. Responsible for market research and creative development, directly reporting to the CEO. Utilizes advanced marketing technologies to drive sales growth.

Brand Strategy Market Research PR Strategy Sales Growth Marketing Technology Executive Leadership Communication Skills Team Collaboration Data Analysis

Board Member / Senior Executive Consultant

United Import

Jan 2014 - Sep 2022 (8 years 8 months)

Provided strategic consulting and leadership in sales and marketing strategies for the #1 national premium food importer. Focused on achieving profitable growth through effective negotiations and strategy implementation.

Sales Strategy Marketing Strategy Negotiation Business Development Leadership Strategic Planning Market Analysis Consulting Team Leadership

Chief Marketing Officer

Volia

Jun 2014 - Oct 2019 (5 years 4 months)

Revitalized company image and transitioned from traditional cable TV to a leader in digital entertainment. Launched new interactive services and developed a digital sales channel, achieving significant market share.

Digital Marketing Brand Revitalization Product Launch Sales Strategy Team Leadership Communication Innovation

Marketing Director

MSL

Sep 2011 - Jul 2014 (2 years 10 months)

Surpassed business KPIs by optimizing marketing campaigns and enabling nationwide sales distribution for the #1 gaming and lottery provider. Introduced an online gambling platform in partnership with a global supplier.

Marketing Campaigns KPIs Distribution Gambling Strategic Partnerships Team Management Market Analysis Performance Metrics Innovation Leadership

Marketing Director

CVC

Feb 2010 - Sep 2011 (1 year 7 months)

Drove the business to the #2 market position through innovative campaigns and sales transformation, achieving a 10% market share in the spirits and wine sector.

Positioning Campaign Management Strategic Marketing Team Leadership Performance Metrics Business Strategy Innovation

Area Marketing Integration Manager

British American Tobacco

Feb 2009 - Feb 2010 (1 year)

Managed marketing integration strategies and contributed to the senior leadership team, focusing on enhancing brand presence and market share.

Integrated Marketing Brand Management Leadership Strategic Planning Market Analysis Team Collaboration Communication Skills Business Development Project Management

Education

Degrees, certifications, and relevant coursework

Management Centre Europe (MCE)

Senior Management Leadership Program, Management

2005 - 2006

Completed Senior Management Leadership Program focusing on enhancing leadership skills and strategic management.

Chartered Institute of Marketing

Postgraduate Diploma in Marketing, Marketing

2008 -

Accomplished, results-oriented Senior Executive with vast international experience in multiple positions with Fortune 500 companies, including AB InBev, Unilever, and dynamic US based tech startups.

Wharton School

Postgraduate Diploma in Marketing, Digital Marketing

2017 -

Accomplished, results-oriented Senior Executive with vast international experience in multiple positions with Fortune 500 companies, including AB InBev, Unilever, and dynamic US based tech startups.

Wharton School

Executive MBA for AB InBev Top Leadership Cohort, Leadership

2004 -

Dedicated leader with a proven history of implementing sales improvements, revenue upside tactics, and sales channel management that result in exceeding KPI.