Open to opportunities

Hayes Tauber

@hayestauber

Message

I build brands and growth engines that drive engagement, revenue, and audience expansion across D2C and B2B.

United States

Message

What I'm looking for

I'm seeking a senior marketing/CMO role to lead brand and growth strategy, scale cross-platform audience and revenue, modernize operations, and build collaborative, data-driven teams focused on measurable ROI.

I am an ROI-focused marketing executive who builds brands, growth engines and measurable outcomes across D2C and B2B. I lead with data, creativity and an operator’s mindset, combining strategic leadership with hands-on execution.

At INSP I led a +50-person cross-functional team, modernized marketing operations, and created a brand ecosystem that lifted the network from #34 to a top-10 Nielsen ranking; I grew social from 500,000 to 2.6M followers and drove record email and SMS results, earning Marketing Department of the Year (2x) and Marketing Executive of the Year recognitions.

Earlier roles at National Geographic, Turner and ESPN include reimagining media brands, delivering multi-year rating and audience growth, earning a Creative Arts Emmy and an SXSW Innovation Award, and launching high-impact campaigns and partnerships that scaled subscribers and digital traffic.

I cultivate collaborative, accountable teams, implement modern tools (CRM, SEO, AI, project management) and design programs that lower CAC and improve LTV. I seek senior roles where I can modernize marketing operations, scale audiences and revenue, and mentor talent to deliver measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Advisory Board Chair

Current

Brighter Children

Oct 2024 - Present (10 months)

Chair and advisory board member guiding strategy for a nonprofit focused on primary education, currently leading a website relaunch and development of a new engagement platform.

Advisory Marketing Stakeholder Engagement

Current

Advisory Council Member

Current

Opus 1 Foundation

Oct 2024 - Present (10 months)

Contribute strategic guidance on programming, partnerships, and creative initiatives for a foundation that leverages the arts to inspire social change.

Advisory Partnerships Program Strategy Creative Initiatives

Executive Vice President, Marketing

INSP

Jan 2019 - Sep 2024 (5 years 8 months)

Recruited as first head of marketing to build a 50+ person team and a modern brand ecosystem that moved INSP from #34 to a top-10 Nielsen rank and grew social from 500K to 2.6M followers with 25M monthly impressions.

Brand Strategy Team Leadership SEO Social Media Ecommerce Marketing Operations Growth Marketing

Chief Marketing Officer / Co-Founder

FounderMark

Jan 2017 - Jan 2019 (2 years)

Co-led launch and GM operations of a mobile app and digital venture, using growth hacking and A/B testing to lower CAC and scale revenue from $700K to over $2M.

Growth Hacking A B Testing Product Launch GTM Strategy Revenue Growth Mobile Apps Analytics Operations

Senior Vice President, U.S. Marketing

National Geographic

Jan 2013 - Jan 2016 (3 years)

Led a 20-person team and a $50M budget to reimagine National Geographic brands, delivering three consecutive years of record ratings and growing social footprint 161% and digital traffic 146%.

Digital Strategy Social Media Partnerships Campaign Development Budget Management

Vice President, Brand Strategy & Multiplatform Marketing

Turner Entertainment Networks

Jan 2011 - Jan 2012 (1 year)

Directed a 15+ person brand and multiplatform marketing team with an 8-figure budget, rebranding Court TV as truTV and launching IMPRACTICAL JOKERS to become the network's highest-rated series.

Brand Strategy Creative Direction Influencer Marketing Media Buying Team Leadership Budget Management

Senior Director, Brand Marketing & Social Media

ESPN

Jan 2006 - Jan 2011 (5 years)

Built ESPN's brand strategy and social presence, growing ESPN The Magazine from 1.9M to 16M subscribers and launching social channels from zero to 6M followers in two years.

Brand Marketing Social Media Strategy Audience Growth Content Strategy Team Management Budgeting

Senior Brand Manager

AB InBev USA

Jan 2005 - Jan 2006 (1 year)

Managed Beck's U.S. brand and a $28M budget to reverse three years of volume decline and relaunch the brand with new product and multicultural marketing programs.

Brand Management Product Launch Budget Management Team Leadership

Senior Brand Manager / Brand Manager

Absolut Spirits Company

Jan 2002 - Jan 2005 (3 years)

Led U.S. marketing launches for international Absolut portfolio brands and secured high-profile packaging and promotion partnerships, contributing to multi-year revenue growth.

Partnership Development International Marketing Campaign Execution