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@emmanuelbrown
Accomplished marketing executive driving brand transformation and revenue growth.
I am an accomplished marketing executive with over 15 years of experience in revitalizing iconic consumer brands and driving multi-channel growth strategies. My expertise lies in leading digital transformation initiatives that not only enhance brand perception but also deliver significant revenue growth. I pride myself on being a strategic visionary who combines consumer insights, brand storytelling, and data-driven execution to achieve exceptional ROI and lasting market impact.
Throughout my career, I have successfully pioneered brand transformation strategies, such as the Free to Create campaign for Adidas Basketball, which increased market share significantly. I have also architected innovative marketing platforms like Red Bull's King of the Rock, scaling it globally and generating millions in media impressions. My leadership has driven substantial e-commerce revenue growth, transforming brands like Pelican Products into high-performing digital entities.
As a leader, I focus on building passionate, high-performing teams and fostering strategic partnerships that enhance brand visibility and market reach. I am committed to leveraging my extensive experience in omnichannel marketing and consumer insights to drive growth and innovation in every project I undertake.
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Work history, roles, and key accomplishments
Bella Canvas
Jan 2023 - Present (2 years 10 months)
Revitalized wholesale and consumer marketing operations, generating over $10M in direct-to-consumer revenue within five months. Spearheaded breakthroughs in creative content production and integrated AI technology into workflows.
Shinola
Jan 2022 - Present (3 years 10 months)
Orchestrated a comprehensive 360-degree marketing ecosystem, including print, OOH, and digital marketing, ensuring brand consistency. Leveraged consumer insights and competitive analysis to develop goal-driven marketing strategies.
Adidas
Jan 2018 - Present (7 years 10 months)
Transformed brand positioning through the 'Free to Create' campaign, increasing market share from 12% to 16% in 18 months. Optimized a multimillion-dollar budget across international markets, driving global retail sales increases.
Pelican Products
Jan 2016 - Present (9 years 10 months)
Catapulted market share from 20% to 50% in 18 months while launching 15 new SKUs, generating $95M in additional revenue. Built the company's first e-commerce platform from scratch, generating $2M in sales within nine months.
Aurora World
Jan 2015 - Present (10 years 10 months)
Directed brand, retail, and social marketing strategies for over 900 products globally, driving 76% overall brand growth. Managed a $10M annual marketing budget across four global and regional markets.
EXOS
Jan 2013 - Present (12 years 10 months)
Orchestrated a complete rebrand for the Pro Elite Sports division of EXOS, developing a new messaging strategy. Cultivated partnerships with athletes that enhanced brand credibility and accelerated growth in key market segments.
Motorola, Inc. (Google, Inc.)
Jan 2010 - Present (15 years 10 months)
Led marketing strategies that delivered profitability for the first time in over five years, generating $44M in e-commerce sales. Directed a high-performance team of 36 global reports, integrating product roadmaps across 127 websites.
Red Bull, Inc.
Jan 2010 - Present (15 years 10 months)
Designed and developed forward-thinking basketball event operations with creative build-out, achieving over 20M media impressions annually. Delivered 30-minute TV programming broadcast across FSN, Speed Network, Fuel TV, and ESPN.
Nike, Inc.
Jan 1997 - Present (28 years 10 months)
Managed a $45M budget to establish the Jordan Brand globally through 12 campaigns, launching jumpman23.com as Nike's most visited website. Executed a database marketing program, achieving a 12% customer retention increase and 8:1 ROI.
Degrees, certifications, and relevant coursework
Bachelor of Science, General Studies
Studied at West Chester University from 1994 to 1997. Focused on foundational coursework relevant to a bachelor's degree.
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