I want to work with passionate and dynamic people to help an evolving or growing company tell its story across platforms in the most memorable, distinctive and resonant way possible.
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@ethanfarber
I transform and unlock the magic within brands, organizations and team members.
I want to work with passionate and dynamic people to help an evolving or growing company tell its story across platforms in the most memorable, distinctive and resonant way possible.
I’m a creative and thoughtful marketing leader with a 20-year track record of building teams, transforming organizations, and solving meaningful communications challenges.
Select Category & Client Experience
• Travel & Tourism: Brand Mexico, W Hotels, Marriott International
• Food & Beverage: Red Bull, AB InBev, Chipotle
• Healthcare: Janssen Pharmaceuticals, Phillips Radiology, Johnson & Johnson
• Lifestyle & Retail: Huawei (wearables), Estee Lauder, Peter Millar
• Financial Services: JP Morgan Chase, Mass Mutual, Bank of America
• Tech & Comms: HP, Intel, AT&T
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Work history, roles, and key accomplishments
Fortune Fish & Gourmet
Nov 2023 - Present (2 years)
As VP of Marketing, I lead a cross-functional team to unify branding and messaging across digital and physical platforms. I spearheaded brand transformation for 20 properties, developed corporate identity, and executed content strategies that increased customer engagement and revenue growth.
FleishmanHillard
Nov 2020 - May 2023 (2 years 6 months)
Strategy lead for Janssen Pharmaceuticals "Depression Looks Like Me" digital and influencer campaign, JP Morgan Chase post-pandemic Chase Partner Card acquisition programs, Philips Radiology B2B brand narrative.
Burson-Marsteller
May 2013 - Apr 2019 (5 years 11 months)
As EVP, I founded the planning department, generating significant revenue and transforming client services. I developed innovative strategies for major brands, enhancing their market presence and stakeholder engagement.
Dachis Group
May 2010 - Dec 2012 (2 years 7 months)
In this role, I generated over $10M in new revenue through digital and social projects. I unified agency identity post-acquisitions and led strategies for high-profile clients like AB InBev and Marriott.
Multiple Agencies
Jan 2005 - Jan 2010 (5 years)
Worked in various strategic and business development roles across multiple agencies, servicing high-profile clients and contributing to significant marketing and branding initiatives.
Degrees, certifications, and relevant coursework
Bachelor of Arts, English Literature
Grade: Cum Laude
Studied English Literature, achieving Cum Laude honors. Developed strong analytical and creative writing skills through extensive coursework and engagement with diverse literary texts.
Software and tools used professionally
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