Open to opportunities

ETHAN FARBER

@ethanfarber

Message

I transform and unlock the magic within brands, organizations and team members.

United States

Message

What I'm looking for

I want to work with passionate and dynamic people to help an evolving or growing company tell its story across platforms in the most memorable, distinctive and resonant way possible.

I’m a creative and thoughtful marketing leader with a 20-year track record of building teams, transforming organizations, and solving meaningful communications challenges.

Select Category & Client Experience

• Travel & Tourism: Brand Mexico, W Hotels, Marriott International

• Food & Beverage: Red Bull, AB InBev, Chipotle

• Healthcare: Janssen Pharmaceuticals, Phillips Radiology, Johnson & Johnson

• Lifestyle & Retail: Huawei (wearables), Estee Lauder, Peter Millar

• Financial Services: JP Morgan Chase, Mass Mutual, Bank of America

• Tech & Comms: HP, Intel, AT&T

Experience

Work history, roles, and key accomplishments

Current

VP of Marketing

Current

Fortune Fish & Gourmet

Nov 2023 - Present (1 year 7 months)

As VP of Marketing, I lead a cross-functional team to unify branding and messaging across digital and physical platforms. I spearheaded brand transformation for 20 properties, developed corporate identity, and executed content strategies that increased customer engagement and revenue growth.

Brand Strategy Content Strategy Digital Marketing Team Leadership Revenue Experience Design Internal Communications Crisis Management Stakeholder Engagement Event Management

SVP / Partner, Group Planning Director

FleishmanHillard

Nov 2020 - May 2023 (2 years 6 months)

Strategy lead for Janssen Pharmaceuticals "Depression Looks Like Me" digital and influencer campaign, JP Morgan Chase post-pandemic Chase Partner Card acquisition programs, Philips Radiology B2B brand narrative.

Strategic Planning Creative Direction Client Engagement Brand Strategy Market Research Team Leadership Data Analysis Influencer Marketing Crisis Communications

EVP, U.S. Head of Planning

Burson-Marsteller

May 2013 - Apr 2019 (5 years 11 months)

As EVP, I founded the planning department, generating significant revenue and transforming client services. I developed innovative strategies for major brands, enhancing their market presence and stakeholder engagement.

Leadership Strategic Development Revenue Team Building Brand Strategy Crisis Management Data Analytics Innovation

Director of Strategic Growth

Dachis Group

May 2010 - Dec 2012 (2 years 7 months)

In this role, I generated over $10M in new revenue through digital and social projects. I unified agency identity post-acquisitions and led strategies for high-profile clients like AB InBev and Marriott.

Revenue Digital Strategy Social Media Client Management Brand Development Team Leadership Strategy Business Development Analytics Project Management

Strategic / Business Development Roles

Multiple Agencies

Jan 2005 - Jan 2010 (5 years)

Worked in various strategic and business development roles across multiple agencies, servicing high-profile clients and contributing to significant marketing and branding initiatives.

Business Development Client Services Marketing Strategy Brand Management Digital Marketing Social Media Team Collaboration Project Management Market Research Communication Skills

Education

Degrees, certifications, and relevant coursework

Bowdoin College

Bachelor of Arts, English Literature

Grade: Cum Laude

Studied English Literature, achieving Cum Laude honors. Developed strong analytical and creative writing skills through extensive coursework and engagement with diverse literary texts.