Open to opportunities

Danielle Tisser

@danielletisser

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Marketing leader driving brand transformation through creative storytelling and operational rigor.

United States

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What I'm looking for

I seek senior marketing leadership roles where I can lead cross-functional teams to transform agency operations, drive brand growth, and deliver measurable business outcomes in collaborative, mission-driven organizations.

I am a marketing leader with 18+ years driving global brand, agency and in-house transformations across tech, CPG, F&B, sports and start-up businesses.

At HP I led an $80M global agency transformation, consolidated 65+ suppliers into a single scalable network, delivered 20%+ cost savings and redesigned operational RFP and procurement processes across 20+ business groups.

I have led M&A marketing integration, launched supplier DEI programs with sustained increases in diverse supplier contracts, and redesigned in-house agency models to be agile and cost-effective while improving campaign quality and time-to-market.

My approach combines data-driven insights, creative storytelling and cross-functional leadership to revitalize strategic operations, elevate brand positioning and deliver measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Head of Global Marketing

HP Inc.

May 2022 - Jan 2025 (2 years 8 months)

Spearheaded an $80M global agency transformation consolidating 65+ suppliers into a scalable network, delivering 20%+ cost savings and accelerating time-to-market while redesigning RFP and operational processes across 20+ business groups.

Agency Management Vendor Consolidation Marketing Operations Cost Optimization

Worldwide Agency Strategy Lead

HP Inc.

Jan 2020 - Jan 2022 (2 years)

Designed Business Value KPI scorecards and operational ways of working, instituted a supplier DEI program driving a 10% increase in diverse supplier contracts annually and digitized agency roster with PowerBI tracking across 160 countries and $200M spend.

KPIs Power BI Stakeholder Management Process Design Performance Analytics

Marketing Program Manager

Brand Director

BBH LA

Jan 2019 - Dec 2019 (11 months)

Executed integrated Netflix x T-Mobile Stranger Things partnership including a 250-person influencer seeding program and rapid mobile app launch that drove 11k+ unique visitors from 86 countries within 72 hours.

Partnership Marketing Influencer Programming Integrated Campaigns Analytics

Group Brand Director

Zambezi

Jan 2017 - Dec 2019 (2 years 11 months)

Co-led product-driven new business pitches and launches for clients including Bravo and Beats by Dre, and developed Autotrader's Digital Retailing product launch with brand architecture and a 3-year commercial plan.

Brand Strategy New Business Pitches Product Launch Go To Market Client Leadership Cross Functional Collaboration Brand Architecture Strategic Planning

Global Brand Director

180LA

Jan 2014 - Dec 2017 (3 years 11 months)

Repositioned Miller Lite to reclaim market share, led HP post-split rebrand and launched HP Sprout category with global 360 campaigns including Cannes Lion-winning anthem film and a 200-person creator program.

Go To Market Strategy Campaign Development Creative Direction Product Marketing Integrated Marketing Partnership Management Event Production

Brand Supervisor

Venables & Partners

Jan 2013 - Dec 2013 (11 months)

Served as on-site agency integration lead for ConAgra, contributing to 8% portfolio growth and coordinating cross-functional teams to deliver annual go-to-market plans for multiple food brands.

Client Management Integrated Marketing Portfolio Growth Campaign Execution Stakeholder Management

Brand Supervisor

FCB

Jan 2011 - Jan 2013 (2 years)

Led Discover Card social media business and managed 10+ departments to drive acquisition and loyalty, and served as KFC account lead producing 24 TV spots and national 360 campaigns.

Social Media Strategy Media Production Brief Development Experiential Marketing

Senior Account Executive

Havas

Jan 2009 - Jan 2011 (2 years)

Redefined Sonic's on-lot consumer experience driving a 3.9% sales increase and managed Kraft portfolio activations including a 12-city festival tour and Feeding America initiative.

Account Management Consumer Experience Event Marketing Client Relations Campaign Execution