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@danielletisser
Marketing leader driving brand transformation through creative storytelling and operational rigor.
I am a marketing leader with 18+ years driving global brand, agency and in-house transformations across tech, CPG, F&B, sports and start-up businesses.
At HP I led an $80M global agency transformation, consolidated 65+ suppliers into a single scalable network, delivered 20%+ cost savings and redesigned operational RFP and procurement processes across 20+ business groups.
I have led M&A marketing integration, launched supplier DEI programs with sustained increases in diverse supplier contracts, and redesigned in-house agency models to be agile and cost-effective while improving campaign quality and time-to-market.
My approach combines data-driven insights, creative storytelling and cross-functional leadership to revitalize strategic operations, elevate brand positioning and deliver measurable business outcomes.
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Work history, roles, and key accomplishments
Spearheaded an $80M global agency transformation consolidating 65+ suppliers into a scalable network, delivering 20%+ cost savings and accelerating time-to-market while redesigning RFP and operational processes across 20+ business groups.
Designed Business Value KPI scorecards and operational ways of working, instituted a supplier DEI program driving a 10% increase in diverse supplier contracts annually and digitized agency roster with PowerBI tracking across 160 countries and $200M spend.
Meta
Aug 2019 - Jan 2020 (5 months)
Led integration of Facebook Gaming's $10M regional expansion across Southeast Asia, aligning product, creative, and agency partners to launch localized campaigns targeting 250M mobile gamers and managed video streaming and episodic content productions.
BBH LA
Jan 2019 - Dec 2019 (11 months)
Executed integrated Netflix x T-Mobile Stranger Things partnership including a 250-person influencer seeding program and rapid mobile app launch that drove 11k+ unique visitors from 86 countries within 72 hours.
Zambezi
Jan 2017 - Dec 2019 (2 years 11 months)
Co-led product-driven new business pitches and launches for clients including Bravo and Beats by Dre, and developed Autotrader's Digital Retailing product launch with brand architecture and a 3-year commercial plan.
180LA
Jan 2014 - Dec 2017 (3 years 11 months)
Repositioned Miller Lite to reclaim market share, led HP post-split rebrand and launched HP Sprout category with global 360 campaigns including Cannes Lion-winning anthem film and a 200-person creator program.
Venables & Partners
Jan 2013 - Dec 2013 (11 months)
Served as on-site agency integration lead for ConAgra, contributing to 8% portfolio growth and coordinating cross-functional teams to deliver annual go-to-market plans for multiple food brands.
FCB
Jan 2011 - Jan 2013 (2 years)
Led Discover Card social media business and managed 10+ departments to drive acquisition and loyalty, and served as KFC account lead producing 24 TV spots and national 360 campaigns.
Havas
Jan 2009 - Jan 2011 (2 years)
Redefined Sonic's on-lot consumer experience driving a 3.9% sales increase and managed Kraft portfolio activations including a 12-city festival tour and Feeding America initiative.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Marketing/Advertising
Activities and societies: Virtuoso LEAP graduate program
Completed BA in Marketing/Advertising and Virtuoso LEAP graduate program in 2024 focused on marketing, advertising, and creative leadership.
Software and tools used professionally
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