Open to opportunities

Troy Scheer

@troyscheer

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Experienced marketing executive with a focus on brand engagement.

United States

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What I'm looking for

I am seeking a role that allows me to leverage my extensive marketing experience to drive brand engagement and revenue growth while fostering team development in a collaborative environment.

With nearly three decades of experience in marketing, I specialize in both B2B and B2C sectors, driving significant improvements in visibility and engagement. My strategic initiatives have led to a remarkable 73% boost in social media engagement and a 20% revenue increase through collaborations. I leverage SEO and SEM tools, such as Google Analytics 4 and SEMRush, to optimize campaigns and enhance customer engagement across multi-channel platforms.

Throughout my career, I have demonstrated leadership in mentoring teams, fostering professional growth, and aligning project outcomes with organizational goals. My experience includes forming united content teams, authoring industry-themed articles, and enhancing brand positioning through high-quality AI content. I am passionate about delivering client-centric marketing solutions and adapting to market changes to ensure sustained success.

Experience

Work history, roles, and key accomplishments

Current

VP Auto-Mobility

Current

BrainTrust Partners

Jun 2024 - Present (1 year)

Targeted poor brand performance by implementing new strategies, leading to a 73% increase in social media engagement and enhanced brand awareness. Authored industry-themed articles and delivered high-quality AI content to establish thought leadership and boost competency recognition.

Brand Awareness Content Strategy Thought Leadership Podcast Participation Event Coordination

VP of Marketing and Communications

NIADA

May 2022 - Present (3 years 1 month)

Re-engineered poor team dynamics by leading a cross-functional team of 15, exceeding association goals and significantly enhancing team efficiency. Applied strategic social media approaches, achieving a 683% increase in engagement and a 130% surge in impressions within a year.

Team Leadership Content Management Workflow Optimization Social Media Strategy Brand Identity

Chief Marketing Officer Partner

Binary Solutions Group

Jan 2017 - Present (8 years 5 months)

Addressed profitability challenges, achieving the company’s highest net profit of $11M, and launched the Culture of Value Podcast, enhancing brand visibility. Reversed declining RFP rates with targeted programs, resulting in a 42% increase in RFPs and generating nearly $500,000 in new revenue.

Revenue Market Penetration Digital Marketing

Chief Marketing Officer, Managing Partner

Marketing Intel, LLC

Jan 2010 - Present (15 years 5 months)

Authored a digital marketing video series for the Moscow Business School MBA program, contributing to educational development. Tackled low digital presence, increasing revenues by $40M annually and elevating Living Earth's site visits to 30,000 monthly.

Digital Marketing Strategy Content Development Revenue Website Optimization Web Presence Modernization Team Leadership

Education

Degrees, certifications, and relevant coursework

University of Missouri

Bachelor of Science, Journalism and Advertising

Completed a comprehensive curriculum focusing on the principles of journalism and the strategies of advertising. Gained foundational knowledge in media communication, public relations, and marketing techniques.