Victor hyago Mano de Vieira

Led growth and business development strategies to accelerate revenue generation and footprint expansion. Engineered go-to-market strategies, acquisition channels, branding, and performance marketing, integrating Marketing, Sales, and Product.

Spearheading marketing, expansion, and go-to-market strategies for an innovative Health Tech startup focused on the healthcare ecosystem. Driving the development and launch of a robust digital platform for home care service intermediation.

Structured the company's Marketing department, establishing core processes, routines, and KPIs to support sustainable business scaling. Developed branding, demand generation, and positioning strategies for a portfolio of over 10 educational solutions.

Spearheaded overarching marketing and business development strategies, driving commercial expansion, market positioning, and full-lifecycle project management for diverse industry leaders. Directed strategic planning, P&L management, and the integration of account management, creative, media, technology, and production teams.

Directed the restructuring and rapid expansion of operations within the Brazilian market, defining commercial and marketing strategies to successfully reposition the brand. Managed national operations with full P&L accountability.

Managed highly strategic accounts in the pharmaceutical and healthcare sectors, leading complex communication projects for national, regional (LATAM), and global clients in strict compliance with industry regulations. Directed targeted marketing and communication projects for prescription drugs and highly regulated medical products.

Managed the high-profile Gillette LATAM account, coordinating cross-border communication and marketing projects across various product categories in Latin American markets. Key contributor to the launch of the Gillette ProGlide line in Brazil and high-impact communication campaigns featuring Neymar Jr.

Managed highly strategic accounts in the pharmaceutical, healthcare, and agribusiness sectors for tier-1 clients such as Alcon, Abbott, AbbVie, Aché, Merck, MSD, AstraZeneca, and Bayer. Simultaneously managed multiple accounts under tight deadlines, ensuring consistent delivery of high-impact projects.

MBA in Business, Management, Marketing and Related Support Services from the European Institute of Leadership and Management, completed in 2026.

Completed Negotiation Mastery program in Business, Management and Marketing at Harvard Business School Online in 2023.

Master of Business Administration (MBA) in Marketing from ESPM, completed in 2019.

Bachelor's Degree in Social Communication with a focus on Advertising from Faculdade Cásper Líbero, completed in 2016.