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Luise Senna

@luisesenna

Executive Marketing Manager at Hospital Moinhos de Vento, growing partnership revenue 25% YoY.

At Hospital Moinhos de Vento, I lead an ecosystem-wide marketing organization across the hospital, health insurance, innovation, academic, and ESG initiatives. I directed the go-to-market strategy for its School of Medicine launch and structured corporate and scientific sponsorships, contributing to a 25% year-over-year increase in recurring revenue.

At Nelogica Software, I led marketing across the enterprise group’s brands and product lines, using operational telemetry and predictive CRM modeling to deliver targeted educational content. I helped scale active software subscriptions from 20,000 to 2.5 million, and have also worked across education, retail, media, and technology.

Experience

Work history, roles, and key accomplishments

Current

Executive Marketing Manager

Current

Hospital Moinhos de Vento

Jan 2024 - Present (2 years 8 months)

Led an ecosystem-wide marketing organization of 31 professionals, directing go-to-market strategy and elevating corporate reputation on international benchmarks. Pioneered UX and owned channel transformation, and architected the Strategic Corporate Partnerships division.

Marketing Strategy Brand Management Go To Market Performance Marketing Content Strategy Social Media Offline Media Events Martech Internal Communications Public Relations SEO GEO UX Strategic Partnerships Corporate Sponsorships Healthcare Marketing

Marketing Director

Fleming Educação

Sep 2023 - Jan 2024 (4 months)

Directed total marketing operations for a nationwide educational group, overhauling brand positioning for multiple brands across 16 markets. Engineered a scalable marketing framework for inorganic expansion and internalized creative strategy to reduce agency spend.

Marketing Strategy Brand Positioning Performance Marketing Branding Social Media Content Offline Channels Public Relations M&A Playbook Development Creative Strategy Campaign Execution

Senior Marketing Manager

Nelogica Software

Jun 2018 - Sep 2023 (5 years 3 months)

Managed a multidisciplinary marketing organization of 48 professionals, architected full brand repositioning, and scaled user base by 120x. Key contributor during fundraising rounds and incubated three strategic operational divisions.

Marketing Manager

Nelogica Software

Jun 2018 - Dec 2020 (2 years 6 months)

Managed marketing operations and contributed to brand and growth initiatives within the fintech.

Marketing Strategy Brand Management Content Social Media Branding Events Influencer Marketing Paid Media Internal Communications CRM

Digital Marketing Lead

Paquetá the Shoe Company

Sep 2017 - Jun 2018 (9 months)

Led a 12-person team across SEO, UX, Email Marketing, and Performance Media for 6 retail brands. Architected end-to-end e-commerce funnel operations and generated a 14% YoY revenue expansion for seasonal performance.

Digital Marketing SEO UX Email Marketing Performance Media Ecommerce Market Intelligence Competitor Benchmarking Product Mix Dynamic Pricing Procurement Fulfillment CRM Lifecycle Marketing Recommendation Systems Segmentation Customer Personas

Product Analytics & Market Intelligence Lead

Grupo RBS

Jan 2015 - Aug 2017 (2 years 7 months)

Managed analytical operations and teams, establishing broadcast performance telemetry and real-time audience engagement KPIs. Co-led digital transformation initiatives and engineered a dynamic pricing model for radio ad inventory.