LBLiliana Bauer
@lilianabauer
Marketing executive driving revenue growth and high-performing cross-functional teams.
BrazilWhat I'm looking for
I am a marketing and strategy executive with 25+ years leading marketing, communications and public affairs across Fortune 500s, fintechs and legaltechs, with seven years overseeing major LATAM markets and managing 50+ people including international teams. I build and scale high-performance, cross-functional teams, align people strategy with business goals, and partner with C-level leaders to drive organizational transformation and measurable revenue impact.
I have led GTM, rebrand and demand-generation initiatives that delivered results such as 11% revenue growth at Docket and 30% revenue growth through B2B transformation at Remessa Online, and improved financial activation metrics at WEX. I focus on data-driven marketing, talent development, culture design, and strategic workforce planning to optimize acquisition, retention, and lifetime value.
Experience
Work history, roles, and key accomplishments
Marketing & Strategy Executive Director
Docket
Jun 2022 - Jun 2025 (3 years)
Led GTM and brand strategy for a legaltech SaaS, unified cross-functional messaging, and scaled a high-performance marketing team to drive NMRR and ARR growth resulting in 11% revenue increase driven by six new large customers and cross-selling.
Marketing and Data Executive Director
Remessa Online
Sep 2018 - May 2022 (3 years 8 months)
Built and led a multidisciplinary marketing and planning organization, optimized CAC/ROI and funnel performance, and implemented a brandformance model that contributed to 30% revenue growth driven by a new B2B business model.
WILed strategic marketing across Brazil and Mexico, drove portfolio growth and rebranding, and executed data-driven lifecycle and GTM plans that raised financial operations activation from 7.3% to 11.4%.
Education
Degrees, certifications, and relevant coursework
FVFundação Getúlio Vargas
Master of Business Administration, Business Administration
2004 - 2006
Completed an MBA in Business Administration with coursework from August 2004 to November 2006 focused on advanced management and strategy.
MUMackenzie University
Bachelor of Marketing, Marketing
2000 - 2004
Completed a Bachelor in Marketing from August 2000 to June 2004 with emphasis on marketing strategy and consumer behavior.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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