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Manuela Miró

@manuelamiroh

Senior Marketing & Brand Strategy Leader | Integrated Campaigns, Consumer Insights, Digital Growth & Multi-Brand Management

Brazil

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Marketing and Brand Strategy leader with 15+ years of experience across advertising agencies and in-house marketing teams, combining strategic thinking with hands-on execution.

My background spans brand positioning, consumer insights, integrated campaigns, digital marketing, market analysis, CRM and customer journeys. I have led marketing across complex, multi-brand operations, managing teams, agencies, budgets and cross-functional stakeholders.

At Inspired Education, I led marketing for two brands across seven business units, overseeing approximately 130 projects annually and launching Escola Eleva São Paulo, which reached 197 students in its first year.

Previously, at Bioma Educação, I led marketing and acquisition across 14 business units and 12 brands, connecting content, SEO, CRM and performance. This contributed to a 30% increase in organic traffic, a 20.3% improvement in lead qualification and a 53% increase in completed visits.

My agency background includes strategic planning for brands such as Coca-Cola, FGV and Vale, translating research, consumer behavior and market intelligence into positioning, communication strategies and creative briefs.

I'm particularly interested in roles where I can combine market understanding, brand strategy and execution to drive meaningful business growth.

Experience

Work history, roles, and key accomplishments

Regional Marketing Manager

Rede Inspira de Educadores

Jan 2026 - May 2026 (4 months)

Led marketing strategy and execution for 13 business units across 6 brands, managing 4 direct reports and coordinating with business leaders, commercial teams, agencies, media specialists, and partners.

Integrated Marketing Strategy Media Planning Budget Management Paid Media Programmatic Advertising Agency Management Partnership Management Event Coordination

Regional Marketing Manager

Inspired Education

Aug 2023 - Dec 2025 (2 years 4 months)

Led marketing and communications for 7 business units and 2 brands, managing 2 direct and 21 indirect team members and coordinating commercial teams, agencies, PR partners, vendors, and international stakeholders.

Integrated Marketing Brand Campaigns Media Content Events Influencer Marketing Budget Management Crisis Communications Stakeholder Management Team Leadership

Marketing & Acquisition Manager

Bioma Educação

Mar 2020 - Apr 2023 (3 years 1 month)

Led integrated marketing and acquisition across 14 business units and 12 brands, managing 4 direct and 52 indirect team members across brand, digital, CRM, content, performance, and commercial interfaces.

Paid Social Paid Search Programmatic Media SEO Inbound Marketing CRM HubSpot SEMrush Influencer Marketing Marketing Sales Team Leadership

Planning & New Business Analyst and Coordinator

Agência Brick

Mar 2017 - Apr 2020 (3 years 1 month)

Developed strategic planning for multiple clients and progressed to coordinating a multidisciplinary team of 6, translating research into positioning, creative briefs, and campaign strategies.

Strategic Planning Consumer Research Cultural Insights Creative Briefing Campaign Strategy Qualitative Research Quantitative Research Ipsos IBOPE Influencer Marketing New Business Development

Strategy Assistant

Agência 3

Oct 2014 - Jan 2016 (1 year 3 months)

Supported strategic planning for major brands, connecting market, competitor, consumer, and cultural research to brand and communication recommendations.

Market Research Competitive Analysis Consumer Insights Trend Research WARC WGSN Trendspotting Brandwatch Creative Briefing Campaign Recommendations

Marketing & Communications Consultant

Art & Culture

Mar 2013 - Oct 2014 (1 year 7 months)

Provided marketing and communications consulting for art and culture projects, spanning digital and institutional communications, content, brand experiences, and direct relationships with cultural stakeholders.

Digital Marketing Content Creation Brand Experiences Stakeholder Relations Communications Strategy

Trends & Innovation Intern

Biruta Mídias Mirabolantes

Sep 2012 - Jan 2013 (4 months)

Researched and monitored consumer behavior, cultural movements, emerging trends, and market references; produced trend and insight reports and supported social media management.

Trend Research Consumer Behavior Analysis Cultural Insights Report Writing Social Media Management