Tayro Toledo
@tayrotoledo
I lead data-driven marketing and growth strategies that scale acquisition, CRM, and enrollment.
BrazilWhat I'm looking for
I lead Marketing & Growth at SiMCo Healthcare, following growth leadership roles at UniFECAF, Guide Investimentos, +A Educação, Quero Educação, and Rodobens. At UniFECAF, I grew the marketing team from 9 to more than 30 people and supported enrollment growth from 18,000 to nearly 70,000 students in 24 months.
I'm an engineer by training and a marketing strategist by choice, focused on turning fragmented operations into agile, data-oriented growth engines. I combine paid media, SEO, CRM, automation, analytics, and product collaboration to improve acquisition efficiency, customer quality, and lifecycle communication.
Experience
Work history, roles, and key accomplishments
Leading marketing and growth strategies in the healthcare sector, focusing on performance marketing, CRM, and analytics to drive business growth.
Lead the full Marketing vertical (30+ professionals) across acquisition, CRM, branding, events, and digital strategy.
Responsible for enrollment growth strategy across on-campus and distance programs, supporting national expansion through partner locations.
Key contributions:
• Scaled marketing team from 9 to 30+ members
• Improved acquisition efficiency while supporting accelerated enrollment g
Led multichannel Growth initiatives across performance marketing, CRM, SEO, and analytics.
Contributed to acquisition strategy during multiple strategic repositioning phases (retail, trading, wealth management).
Key contributions:
• Improved CAC efficiency through funnel restructuring and segmentation optimization
• Supported Salesforce integration and data structuring initiatives
• Aligned acqu
Led Growth strategy for 30+ white-label higher education brands, managing multi-million monthly digital budgets.
Focused on improving acquisition efficiency and payback through performance optimization and internalization of media operations.
Key contributions:
• Reduced CAC significantly through data-driven funnel restructuring
• Accelerated breakeven trajectory
• Strengthened unit economics th
Worked as Analista de Growth Marketing Sênior at Quero Educação.
Analista de Growth Marketing | Marketing de Performance Pleno
Aug 2020 - Feb 2021 (6 months)
Worked as Analista de Growth Marketing | Marketing de Performance Pleno at Quero Educação.
Worked as Analista de Growth Marketing | CRM Júnior at Quero Educação.
Worked as Assistente de CRM at Rodobens.
- Desenvolvimento e gestão de projetos;
- Estruturação e análise de dados.
Iniciação Científica - Departamento de química
Jul 2016 - Aug 2017 (1 year 1 month)
- Produção e recobrimento de nanopartículas de óxido de zinco;
- Desenvolvimento de um novo método de produção de novos óxidos nanoparticulados e recobrimento com polímeros e silanos.
- Produção de jogos científicos acadêmicos;
- Confecção de um jogo para ensinar química em escolas públicas;
- Aplicação em escolas, interação com alunos.
Education
Degrees, certifications, and relevant coursework
USP - Universidade de São Paulo
Bacharelado em Engenharia, Engenharia Química
2013 - 2020
Universidade de São Paulo
Bachelor of Engineering, Chemical Engineering
2013 - 2020
Bachelor's degree in Chemical Engineering from the University of São Paulo, completed in 2020.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Portfolio
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Skills
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