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Vasavi NavullaVN
Open to opportunities

Vasavi Navulla

@vasavinavulla

Digital marketing specialist driving deliverability, lifecycle automation, SEO, and B2B lead generation for growth.

India
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What I'm looking for

I seek a growth-focused role owning lifecycle/email deliverability, analytics and SEO, within collaborative teams where I can scale automation and B2B lead generation.

I am a digital marketing specialist focused on Healthcare, SaaS and e-commerce who delivers measurable growth through lifecycle automation, email deliverability, and technical SEO. I implement best practices across authentication (SPF/DKIM/DMARC), GA4/GTM, and paid media to improve acquisition and retention.

At Vayublue I built Braze/Brevo lifecycle flows, achieved 95%+ inbox placement, and boosted repeat sessions by 20% while improving Core Web Vitals and organic traffic through on-page and technical fixes. I also manage Google/Meta Ads, backlink audits/disavows, and reporting with Looker Studio.

I enjoy cross-functional execution, GDPR-compliant data governance, and scalable B2B lead generation using LinkedIn Sales Navigator and prospecting tools. I seek roles where I can own lifecycle strategy, deliverability, analytics, and growth-focused campaigns.

Experience

Work history, roles, and key accomplishments

VP
Current

Digital Marketing Specialist

Vayublue (SMBXL PvtLtd)

Mar 2023 - Present (3 years 3 months)

Led cross-channel digital marketing and deliverability programs, achieving 95%+ inbox placement and driving 20%+ repeat sessions via lifecycle email flows, GA4/GTM implementation, and SEO/technical optimizations (LCP 4.2→3.4s).

VG

Camp Counsellor Intern

Voice 4 Gorls

Apr 2023 - May 2023 (1 month)

Educated children on puberty in a rural Telangana community during a short-term outreach program, supporting health education and community engagement.

Education

Degrees, certifications, and relevant coursework

BC

Badruka College of PG Centre

Master of Business Administration, Marketing

2022 - 2024

Grade: 7.54

Completed an MBA in Marketing with emphasis on digital marketing, analytics, and go-to-market strategy, graduating with a 7.54 GPA.

BA

Badruka College Of Commerce and Arts

Bachelor of Commerce, Commerce (Computers)

2018 - 2021

Grade: 8.93

Completed a Bachelor of Commerce (Computers) with coursework in commerce and computer applications, graduating with an 8.93 GPA.

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