Vasavi Navulla
@vasavinavulla
Digital marketing specialist driving deliverability, lifecycle automation, SEO, and B2B lead generation for growth.
What I'm looking for
I am a digital marketing specialist focused on Healthcare, SaaS and e-commerce who delivers measurable growth through lifecycle automation, email deliverability, and technical SEO. I implement best practices across authentication (SPF/DKIM/DMARC), GA4/GTM, and paid media to improve acquisition and retention.
At Vayublue I built Braze/Brevo lifecycle flows, achieved 95%+ inbox placement, and boosted repeat sessions by 20% while improving Core Web Vitals and organic traffic through on-page and technical fixes. I also manage Google/Meta Ads, backlink audits/disavows, and reporting with Looker Studio.
I enjoy cross-functional execution, GDPR-compliant data governance, and scalable B2B lead generation using LinkedIn Sales Navigator and prospecting tools. I seek roles where I can own lifecycle strategy, deliverability, analytics, and growth-focused campaigns.
Experience
Work history, roles, and key accomplishments
Digital Marketing & Lead Gen Exec
Falcon Professionals
Sep 2023 - Present (2 years 4 months)
Executed B2B lead generation and email campaigns, improving qualified lead flow via LinkedIn Sales Navigator and Skrapp.io while maintaining CRM hygiene and GA4 tracking for campaign attribution.
Digital Marketing Specialist
Vayublue (SMBXL PvtLtd)
Mar 2023 - Present (2 years 10 months)
Led cross-channel digital marketing and deliverability programs, achieving 95%+ inbox placement and driving 20%+ repeat sessions via lifecycle email flows, GA4/GTM implementation, and SEO/technical optimizations (LCP 4.2→3.4s).
Camp Counsellor Intern
Voice 4 Gorls
Apr 2023 - May 2023 (1 month)
Educated children on puberty in a rural Telangana community during a short-term outreach program, supporting health education and community engagement.
Education
Degrees, certifications, and relevant coursework
Badruka College of PG Centre
Master of Business Administration, Marketing
2022 - 2024
Grade: 7.54
Completed an MBA in Marketing with emphasis on digital marketing, analytics, and go-to-market strategy, graduating with a 7.54 GPA.
Badruka College Of Commerce and Arts
Bachelor of Commerce, Commerce (Computers)
2018 - 2021
Grade: 8.93
Completed a Bachelor of Commerce (Computers) with coursework in commerce and computer applications, graduating with an 8.93 GPA.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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