Varsha Palse
@varshapalse
I build and optimize B2B email campaigns that generate leads and improve conversions.
IndiaWhat I'm looking for
I've built full-funnel B2B email campaigns at Proffer Media Group, from lead generation and nurture programs through scheduling, reporting, and deliverability monitoring.
I create email content, CTAs, responsive templates, and automated workflows, using A/B tests to improve opens, click-through rates, and conversions.
My hands-on platform experience includes HubSpot, Mailchimp, Mailjet, Benchmark, Brevo, GMass, Sendinblue, Suremail AI, and Neverbounce. I also manage segmentation, contact verification, CRM data quality, unsubscribed lists, and privacy compliance.
Earlier roles at Pangea Global Services, Servient Inc., VentureLabour.com, and XDBS strengthened my work in demand generation, prospect research, data mining, lead validation, and database creation. I was recognized as an ACE Performer at PMG in 2024–2025.
Experience
Work history, roles, and key accomplishments
Email Marketing Specialist
Proffer Media Group
Aug 2022 - Aug 2025 (3 years)
Developed and implemented email marketing strategies aligned with B2B objectives, covering full-funnel lead generation and nurture programs. Executed A/B testing to optimize open rates, click-through rates, and conversions across campaigns.
Email Marketing Specialist
Pangea Global Services
Jun 2021 - Apr 2022 (10 months)
Created responsive email templates and performed data mining and lead generation. Managed email campaigns, including delivery, monitoring, and reporting, while maintaining CRM data quality.
Demand Generation & Email Marketing Specialist
Servient Inc.
Nov 2018 - Sep 2019 (10 months)
Performed lead generation using LinkedIn, ZoomInfo, Hoovers, and other tools. Managed HubSpot CRM, email sequencing, and prospect targeting.
Research Analyst
VentureLabour.com
Dec 2015 - Sep 2018 (2 years 9 months)
Performed contact discovery and QA-pass verification. Created prospect databases and handled data mining MIS.
Research Analyst
XDBS
Mar 2015 - Nov 2015 (8 months)
Performed contact discovery and QA-pass verification. Created prospect databases and handled data mining MIS.
Education
Degrees, certifications, and relevant coursework
Dayanand College of Commerce, Latur
Bachelor of Computer Applications, Computer Applications
Pursued a Bachelor of Computer Applications degree at Dayanand College of Commerce, Latur.
Software Testing
Software Testing, Software Testing
Completed training in Software Testing.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Skills
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