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Cool Aj

@coolaj

Email marketing specialist at MPG Business Information Systems Private Limited who increased online enquiries by 30% across five platform projects.

India

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At MPG Business Information Systems Private Limited, I managed and delivered projects for Dynamics Square, Stone Discover, Stone Depot, GemsRoot, and Jewels By Anu, contributing to a collective 30% increase in online enquiries. I also created marketing content for WhatsApp, Instagram, YouTube, and LinkedIn, increasing audience engagement by 25%.

I’ve worked across email marketing, lead generation, CRM, and automation for B2B, B2C, and D2C marketing. At AAPC American Academy of Professional Coders, I executed targeted customer segmentation and analyzed campaign data to inform marketing strategies.

Experience

Work history, roles, and key accomplishments

Email Marketing Specialist

MPG Business Information Systems Private Limited

Apr 2022 - May 2025 (3 years 1 month)

Managed and delivered various platform projects, resulting in a collective 30% increase in online enquiries. Developed marketing content across multiple channels, increasing audience engagement by 25%.

Email Marketing Account Based Marketing Cold Emailing A B Testing List Management Attribution Modeling CRM GDPR CAN SPAM DNS Email Warm Up Domain Warming

Email Marketing Associate

AAPC American Academy of Professional Coders

Jan 2020 - Feb 2021 (1 year 1 month)

Executed targeted customer segmentation strategies based on demographics, preferences, and behavioral patterns. Developed and designed engaging emails, curated content, and managed data using ESP, CRM, and project management tools.

Customer Segmentation Email Marketing Content Curation ESP CRM Project Management Data Analysis Reporting

Digital Marketer

Next Gen Global Pvt. Ltd.

Jul 2019 - Dec 2019 (5 months)

Analyzed market trends and competitor activities. Directed cross-functional teams to launch marketing campaigns, increasing brand awareness and lead generation.

Market Analysis Competitive Analysis Campaign Management Brand Awareness Lead Generation Email Marketing Content Curation ESP

Business Development Manager - Email, Social media and Branding

HN Brain Works

Nov 2018 - Mar 2019 (4 months)

Expanded lead generation by initiating outreach to potential customers via email, SMS, and social media. Researched international markets and identified expansion opportunities.

Lead Generation Outreach Email Marketing Social Media Marketing Market Research Competitive Analysis Presentation Skills Database Management

Senior Associate - Email and Social Media

Entertainment City Ltd.

Sep 2017 - Nov 2017 (2 months)

Improved product quality by marketing and content strategies. Handled incoming and outgoing calls daily, resolving product and service inquiries on the first contact.

Email Marketing Social Media Marketing Content Strategy Customer Service Bulk Email SMS Marketing Data Analysis

Process Associate

DXC Technology

Mar 2013 - Oct 2016 (3 years 7 months)

Enhanced client engagement through personalized email communications managed via Salesforce CRM. Streamlined procure-to-pay processes and managed invoicing, reducing processing time.