Akhil 8298
@akhil8298
Digital marketing specialist driving growth for D2C, FMCG, and SaaS.
IndiaWhat I'm looking for
I am a digital marketing specialist with over four years of experience building full-funnel growth strategies for D2C, FMCG, and SaaS brands. I focus on paid media, email automation, SEO, and content to drive acquisition, retention, and brand visibility.
In freelance and in-house roles I have created and managed campaigns across MetaAds, GoogleAds, Amazon, and email platforms, and built Klaviyo flows that improved repeat orders by 25% while increasing email click-through rates through A/B testing.
I collaborate closely with product and engineering teams to integrate marketing automation and CRM systems, implement tracking with GA4 and UTM tagging, and ensure deliverability and data hygiene via SPF and DKIM. I also produce content and educational assets to simplify technical concepts for enterprise audiences.
I bring a results-driven, analytical approach combined with hands-on execution in content, paid media, SEO, and lifecycle marketing to scale user acquisition and retention while optimizing marketing operations.
Experience
Work history, roles, and key accomplishments
Freelance Digital Marketer
Freelance
Dec 2024 - Present (10 months)
Built and managed full-funnel digital campaigns for D2C and B2B brands, implemented Klaviyo automation that improved repeat orders by 25%, and increased email CTR by 32% through A/B testing and deliverability best practices.
Marketing Manager
Bonbloc
Jan 2022 - Dec 2024 (2 years 11 months)
Planned and executed content and paid media strategies to boost enterprise visibility and lead generation, used GA4/UTM tracking to optimize funnels, and led technical initiatives that increased user retention and conversions.
Technical Marketing Strategist
Bonbloc
Aug 2021 - Jan 2022 (5 months)
Developed technical content and email automation tied to blockchain product triggers, partnered with developers to map lifecycle journeys, and identified blockchain use-cases for marketing differentiation.
Education
Degrees, certifications, and relevant coursework
VTVellore Institute of Technology
Bachelor of Engineering, Electronics and Communication Engineering
Bachelor's degree in Electronics and Communication Engineering from Vellore Institute of Technology.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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