Vanessa Martins
@vanessamartins
Data-driven paid search specialist delivering scalable PPC growth across tech and education verticals.
United KingdomWhat I'm looking for
I am a data-driven paid search specialist with four years' experience planning, executing and optimising PPC campaigns across Google Ads and Microsoft Ads for B2C and B2B markets. I have driven measurable growth across tech and education verticals serving multiple countries, including the US, UK and Spain.
At Forbes Advisor I restructured campaigns to achieve 400%+ gross profit growth for a key campaign and launched a campaign now delivering over $50k GP monthly. Previously I led multi-channel SEM work at MVF, launching new accounts, driving Performance Max and Demand Gen testing and scaling successful video campaigns.
I combine hands-on campaign management, testing discipline and strong data analysis skills (Tableau, GA4) with practical experience in account setup, landing page optimization and stakeholder communication. I am focused on continuous learning and delivering measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Lead planning, execution and optimization of paid search campaigns across Google Ads and Microsoft Ads, driving data-driven PPC strategies that produced a 400%+ GP increase on a key campaign and launched a campaign generating over $50k GP monthly.
Senior Paid Search Executive
MVF
Jul 2022 - Jul 2025 (3 years)
Managed multi-channel Google and Microsoft Ads campaigns (Search, Display, YouTube, Performance Max, Demand Gen), launched 13 new accounts and led cross-team testing initiatives that supported Performance Max and Demand Gen rollouts and video campaign scaling.
Assistant Sales & Marketing Manager
Marçal & Ekaterina Martins
May 2019 - May 2022 (3 years)
Managed property promotions, website updates and seasonal vacation rentals, using Google Ads to increase website visits by 40% and creating contract templates that reduced processing time across the team.
Education
Degrees, certifications, and relevant coursework
Nottingham Trent University
Bachelor of Arts, Marketing
Bachelor of Arts in Marketing awarded in July 2022 with coursework focused on marketing principles and digital marketing techniques.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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