Alex Cloggie

Manage Google Ads and Ad Grants campaigns for an international non-profit organisation, driving significant increases in donations through improved CTR and
ROI. Deliver ongoing account optimisations through keyword research, bid strategy refinement, ad copy testing, and landing page CRO, resulting in a 22%
uplift in CTR and an 10% reduction in CPA, indicating improved conversion efficiency.

Provide freelance support to a digital marketing agency, managing multiple client accounts across Search, Shopping, Display and Performance Max. Responsibilities include campaign setup and restructuring, keyword research, bid and budget optimisation, and performance analysis. Contributing to a 23% reduction in CPA, a 27% improvement in CTR, a 12% decrease in CPC, and strong conversion growth.

Managed £10K+ ad budgets across Google and Meta Ads, driving lead gen and e-commerce growth. Cut CPC by 30% through keyword, audience and ad copy
optimisations. Led SEO audits and technical fixes; created search-rich content to improve SERP rankings and CTR. Reported performance using GA4
and Looker Studio.

Boosted sales 20% through Shopping and Search campaigns by building segmented product feeds, high-performing ad copy, optimised budgets and CRO-driven landing pages while managing paid and organic strategies.

Grade: Second-class honours (2:1)

Activities and societies: Dissertation: full business plan proposal for a new product launch; coursework in public relations, campaign planning, consumer behaviour analysis, GA4 and Looker Studio reporting.

Completed a BA (Hons) in a marketing-related programme, achieving a second-class honours (2:1) and gaining practical digital marketing skills including PPC, SEO, and analytics.