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Vanessa Keim

@vanessakeim

Operations and program development leader at WHC Worldwide LLC / zTrip who built its first formal GM development program.

United States
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At WHC Worldwide LLC / zTrip, I built the company’s first formal General Manager training and development program, replacing informal peer training with structured onboarding, SOPs, digital resources, and an operating checklist. I trained and developed 25+ General Managers / VP of Operations leaders across the network.

During the 2026 AutoCab rollout, I led and supported technology conversions across 16 cities while continuing GM development work. I created training materials and coordinated readiness, training, troubleshooting, and post-launch support with operations teams and technology vendors.

As General Manager of zTrip of Colorado Springs, I directed day-to-day operations for a transportation business with roughly 100 vehicles. I retained the existing driver base through the COVID-19 disruption, grew the active fleet, and increased revenue by roughly 25%; I also improved trip completion rates by approximately 15%.

Earlier, as Marketing Director, I led the local rebrand of the nearly 100-year-old Yellow Cab operation to zTrip, including the public launch, community outreach, and driver communications. My work has also included regulatory compliance, acquisition integration, recruiting and retention, and driver safety.

Experience

Work history, roles, and key accomplishments

WZ

GM Development Program Manager

WHC Worldwide LLC / zTrip

Feb 2023 - Sep 2026 (3 years 7 months)

Built the company's first formal General Manager training and development program, trained 25+ leaders across 38 cities, and supported technology conversions and acquisitions.

HO

Online Marketing Consultant / Inside Sales

HomeAdvisor

Sep 2016 - Jun 2017 (9 months)

Advised service-business owners on digital marketing and customer-acquisition solutions.

AL

Supervising Agent

American Income Life

Mar 2016 - Sep 2016 (6 months)

Sold benefit products and recruited, trained, and supervised a team of agents.

VC

Lead Receptionist

ViewPointe Independent, Assisted & Memory Care

Jan 2012 - Jan 2014 (2 years)

Served as lead receptionist at a senior living facility.

CI

Office Administrator

Colorado Electrical Installation

Jan 2012 - Dec 2012 (11 months)

Performed office administration duties.

AB

Office Assistant

Association of Washington Business

Jan 2008 - Dec 2010 (2 years 11 months)

Provided office support services.

Education

Degrees, certifications, and relevant coursework

Pikes Peak Community College logoPC

Pikes Peak Community College

GED, General Studies

Earned a GED.

South Puget Sound Community College logoSC

South Puget Sound Community College

College Coursework, General Studies

Completed college coursework through the Running Start program.

Tech stack

Software and tools used professionally

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