Valentina Fernandez Llano

Manage 30 of Efecty's top enterprise accounts, representing 25% of total company revenue. Lead commercial and operational strategy, aligning digital transformation initiatives with business growth objectives.

Led acquisition, retention, and growth through SaaS solutions including Google Workspace, Monday.com, and DocuSign. Executed hunting, cross-sell, and upsell strategies across enterprise and mid-market segments.

Developed and executed profitability strategies for key marketplace accounts using data-driven insights. Collaborated with marketing and alliance teams to deliver customized solutions for high-impact clients.

Generated COP $400M+ in monthly sales revenue through outbound B2B prospecting and closing. Closed Sutherland, Cabify's second-largest corporate client, through a full end-to-end sales cycle.

Led and developed a regional sales team of 10 people, exceeding growth and market penetration targets. Executed strategic retention and repurchase campaigns to maximize client loyalty and revenue.

Founded and built the commercial area from scratch, designing the business plan and expanding the service portfolio.

Pursuing a 2-year Ontario College Graduate Certificate in Project Management, Information Technology, with co-op included. Expected completion in 2028.

Completed the University Pathway Program in Toronto, Canada.

Completed a Master's Degree in Commercial Management & Sales.

Completed the Google Sales Roles Pathway certification.

Earned certifications as DocuSign Sales Executive, DocuSign IAM for Sales, and DocuSign IAM Core.

Completed a Bachelor's Degree in Psychology.

Earned a CRM Diploma from INALDE Business School.