GAGAYATHRI ALLANKI
@gayathriallanki
Independent Digital Analytics Developer with 8+ years of experience.
IndiaWhat I'm looking for
I am an Independent Digital Analytics Developer with over 8 years of experience in tracking user actions on digital platforms. My expertise lies in implementing and configuring marketing tracking tags using tools like Google Tag Manager and Adobe Analytics. I have a strong background in developing custom JavaScript tags and managing data layer structures to ensure accurate data collection and reporting.
Throughout my career, I have worked with leading companies such as IVY Comptech and Cognizant Technology Solutions, where I successfully implemented analytics solutions tailored to client objectives. I am passionate about deriving actionable insights from data analysis and collaborating with cross-functional teams to optimize marketing campaigns and enhance user experiences.
Experience
Work history, roles, and key accomplishments
Digital Analytics Developer
IVY Comptech Private limited
Nov 2019 - Present (5 years 7 months)
As a Digital Analytics Developer, I implement and configure marketing tracking tags using Google Tag Manager and Adobe Launch. I ensure data accuracy, compliance with privacy regulations, and provide training to marketing teams. My role involves developing custom tags, managing data layers, and generating reports to optimize user interactions and business decisions.
Digital Analytics Consultant
Cognizant Technology Solutions
Jun 2016 - Nov 2019 (3 years 5 months)
In my role at Cognizant, I implemented Adobe Analytics solutions and developed custom tracking using Google Tag Manager. I collaborated with teams to define analytics requirements and managed implementations from conception to completion, ensuring accurate data collection and insightful reporting.
Education
Degrees, certifications, and relevant coursework
Pragati Engineering College
Bachelor of Technology, Electrical and Electronics Engineering
2011 - 2015
Completed a Bachelor of Technology in Electrical and Electronics Engineering, focusing on the principles of electrical systems, electronics, and their applications in various industries.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Interested in hiring GAYATHRI?
You can contact GAYATHRI and 90k+ other talented remote workers on Himalayas.
Message GAYATHRIFind your dream job
Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
