GAYATHRI ALLANKIGA
Open to opportunities

GAYATHRI ALLANKI

@gayathriallanki

Independent Digital Analytics Developer with 8+ years of experience.

India

What I'm looking for

I am looking for a role that allows me to leverage my analytics expertise to drive business decisions and enhance user experiences while working in a collaborative environment.

I am an Independent Digital Analytics Developer with over 8 years of experience in tracking user actions on digital platforms. My expertise lies in implementing and configuring marketing tracking tags using tools like Google Tag Manager and Adobe Analytics. I have a strong background in developing custom JavaScript tags and managing data layer structures to ensure accurate data collection and reporting.

Throughout my career, I have worked with leading companies such as IVY Comptech and Cognizant Technology Solutions, where I successfully implemented analytics solutions tailored to client objectives. I am passionate about deriving actionable insights from data analysis and collaborating with cross-functional teams to optimize marketing campaigns and enhance user experiences.

Experience

Work history, roles, and key accomplishments

IL
Current

Digital Analytics Developer

IVY Comptech Private limited

Nov 2019 - Present (5 years 7 months)

As a Digital Analytics Developer, I implement and configure marketing tracking tags using Google Tag Manager and Adobe Launch. I ensure data accuracy, compliance with privacy regulations, and provide training to marketing teams. My role involves developing custom tags, managing data layers, and generating reports to optimize user interactions and business decisions.

Education

Degrees, certifications, and relevant coursework

PC

Pragati Engineering College

Bachelor of Technology, Electrical and Electronics Engineering

2011 - 2015

Completed a Bachelor of Technology in Electrical and Electronics Engineering, focusing on the principles of electrical systems, electronics, and their applications in various industries.

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GAYATHRI ALLANKI - Digital Analytics Developer - IVY Comptech Private limited | Himalayas