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Sunil LoharSL
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Sunil Lohar

@sunillohar

I scale D2C e-commerce revenue through Meta and Google Ads, CRO, and retention marketing.

India
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What I'm looking for

I'm looking to drive profitable D2C and e-commerce growth through paid media, CRO, creative testing, customer retention, and data-driven campaign optimization.

I've managed large-scale performance marketing for Gimatex Industries, Beyoung Folks, and Socialee Solutions, with monthly advertising budgets ranging from ₹30 lakhs to ₹60 lakhs+ across Meta and Google Ads.

At Gimatex Industries, I scaled daily revenue for a Shopify-based e-commerce brand from ₹15–20K to ₹2L and improved ROAS from 0.8x to 3x through campaign optimization, budget allocation, audience targeting, and performance monitoring. I also led WhatsApp and email campaigns to improve retention and repeat purchases.

At Beyoung Folks, I managed ₹60 lakhs+ in monthly ad spend for a leading D2C fashion brand and consistently delivered 10–12x ROAS across high-volume campaigns. I used GA4, funnel analysis, A/B testing, and creative strategy to turn campaign insights into measurable growth.

I'm focused on profitable customer acquisition, conversion rate optimization, and customer retention. My experience also includes Shopify, Shiprocket checkout integration, CRM automation, and marketplace growth insights for Amazon Ads.

Experience

Work history, roles, and key accomplishments

ML
Current

Senior Performance Marketer

Minus1 - Gimatex Industries Private Limited

May 2025 - Present (1 year 4 months)

Managed a ₹30L monthly advertising budget for a Shopify-based e-commerce brand, scaling daily revenue from ₹15-20K to ₹2L and improving ROAS from 0.8x to 3x. Led WhatsApp and Email marketing campaigns, conducted CRO, and managed Shiprocket checkout integration.

Education

Degrees, certifications, and relevant coursework

PR

Pacific Academy of Higher Education and Research

Bachelor of Computer Applications, Computer Applications

2018 - 2021

Bachelor of Computer Applications degree from Pacific Academy of Higher Education and Research, Udaipur, from 2018 to 2021.

Tech stack

Software and tools used professionally

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