VAIBHAV GUPTA

Worked as Head of Consumer Operations at Clear.

Worked as Vice President Business Operations at ElectricPe.

-Setup and scaled the demand for B2C Segment of 56 AI called Secure acquiring 10,000+ customers in a very hyper local cluster of 100 Sq Km.
-Hyper Scaled the Secure subscriptions with Free Trial and achieved 30% conversion to paid customers
-Experimented with different levers to hyper scale including Free Trials, 360 Marketing and community approaches to acquire the customers
-Maintained a solid

Spearheaded the Bangalore and Chennai city for Lalamove, delivered on scaling demand, supply and achieving the TV targets
-Handled the P&L for both Bangalore and Chennai City and focused on growing the Revenue and profitability
-Grew the Bangalore City Revenue to 450k USD TV per month (15 times) and Chennai city TV to 100K USD (10 times)
-Managed the Demand Generation through On ground sales, Tele

• Setup the quarterly targets for Growth, Support and Retention and drive these targets with the help of City SPOCs in T7 cities
• Scaled up the base of Prime Play cars from 20,000 to 75,000 at Pan India level
• Ensured 75% conversion of all the attrited base which includes a field recovery of 2.3 Crores and reactivation of 7000+ cars till date
• Helped reducing Walkin/WAC from 16.15% to 8.4% thr

1) Devising plan of action for meeting the installation targets in Prime Play- Involves experimenting with Partner psyche and understanding which offer might appeal the maximum to the drivers. Launching a marketing campaign to cover multiple touch-points constituting the partner journey and making sure the same messaging resonates across all touch-points. Comparing various marketing initiatives th

1) Ideate and Launch new products-
- Part of the ideation and conceptualization of New products including Emprasa Commercial
- Perform Primary and Secondary research to validate the feasibility of the products
- Present the idea to senior management and incorporate their feedback on all the new products
- Perform and end to end planning to launch new products by coordinating with external and i

Identified the hot display zones, channel wise, to increase the impact of visibility elements
2015
Designed exclusive visibility elements (Parasite, Calendar) using market visit insights
Created 13 story pegs to be used by PR team to popularize Aloe Vera use in Hair Oils
Designed and developed communication elements (General Trade & Modern Trade detailers )
POC for Mumbai & Pune Launch Meets atten

• Developed an Industry Research Framework for Online Marketplace. Performed competitive benchmarking for Online Marketplace (Windows Azure). Identified Market Relevant, Parity and Pioneering features for product development team.
• Performed business Analysis and implemented Microsoft CRM for Media Acquisition Ltd.
• Team lead for developing customer centric sales & marketing content of Microsof

Issued Apr 2025

Issued Dec 2016

1) Organized Nostalgia 2014 (In-Campus Alumni Meet) and Sangam 2015 (Mumbai City Chapter). Increased the participation by 100% by creating effective marketing campaign to reach maximum number of Alumni.
2) Spearheaded the formation of Alumni Portal which will help alumni to better connect among each other and help Alma Mater to inform Alumni about the important activities that happen in the campus

Awarded Scholarship (tuition fee waiver) for exceptional performance in 1st, 6th and 7th semesters.
Organized Extra classes to help students with backlogs.
Won 1st prize in City Planification (City Planning competition) and Kaizen (Business Plan Competition).