Open to opportunities

Ashwini Bodhekar

@ashwinibodhekar

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Seasoned digital marketing leader driving ROI, growth, and data-driven performance.

India

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What I'm looking for

I seek a growth-oriented role in a data-driven team where I can lead performance, CRM, and SEO initiatives, scale acquisition, and mentor teams.

I am a seasoned digital marketing professional with over a decade of experience across Finance, Fashion, Education, SaaS, and IT, combining technical understanding with marketing strategy to drive measurable growth.

I have led teams and owned end-to-end digital programs—SEO, SEM, email, CRM, performance marketing, ASO and content—delivering significant results such as multi-thousand-percent ROI and major organic traffic gains.

My work emphasizes measurement and optimization: I design KPI frameworks, implement tracking in GTM/Google Analytics, run A/B tests and funnel optimization, and tune campaigns to reduce CAC and improve engagement.

I seek roles where I can apply product and growth marketing skills, build high-performing teams, and scale acquisition and retention strategies using analytics-driven decision-making.

Experience

Work history, roles, and key accomplishments

V-

Current

Digital Marketing Consultant

Current

V-Align

Mar 2024 - Present (1 year 6 months)

Developed and executed performance marketing and SEO strategies that delivered ROI of 1797% in Q3 and 3796% in Q4 2024 and doubled organic traffic. Established lead-generation mechanisms and implemented GTM/Google Analytics tracking for accurate campaign measurement.

Performance Marketing SEO Google Analytics GTM Lead Generation CRO Marketing Automation

CRM and Performance Marketing Manager

Bonify

May 2022 - Apr 2023 (11 months)

Implemented performance marketing and CRM strategies that reduced CAC by 37%, lowered costs ~10%, and increased user engagement 10–40% via A/B testing, funnel optimization, and targeted CRM campaigns.

CRM Performance Marketing A B Testing Funnel Optimization Email Marketing Analytics

Digital Marketing Manager

EduFund

Nov 2020 - Feb 2022 (1 year 3 months)

Built and led content, SEO, and performance teams and executed organic and paid campaigns across UAC, Facebook, LinkedIn, Google, native ads, SEO, email and ASO; generated 500+ leads via influencer marketing and webinar strategies.

Team Leadership SEO Paid Acquisition Facebook Ads Email Marketing ASO Lead Generation

Digital Marketing Manager

Manipal Technologies

Sep 2019 - Nov 2020 (1 year 2 months)

Owned digital marketing strategy for Manipal Digital Systems including global B2B paid and organic lead-gen (US/UK/Canada/Australia), SEO, content management and end-to-end email campaigns using Zoho and HubSpot.

B2B Marketing SEO Content Management Email Marketing HubSpot Zoho Paid Media Social Media Management

Deputy Digital Marketing Manager

Reliance Capital

Oct 2016 - Apr 2018 (1 year 6 months)

Designed digital strategy for the RuPiZo payments app achieving 1,000,000 installations, created brand and communication guidelines, managed vendors and improved customer satisfaction via online reputation management.

App Marketing User Acquisition Brand Guidelines ORM Vendor Management Campaign Strategy Growth Marketing

Digital Marketing Lead

ANMsoft Technologies

Mar 2014 - Oct 2016 (2 years 7 months)

Led client-facing digital marketing engagements for B2B lead generation and delivery, managing a team of 6–7 and executing SEO, SMO and SEM strategies for B2C clients in the UAE market.

Client Management Team Leadership SEO SMO SEM Lead Generation Proposal Development Campaign Delivery

Senior SEO Specialist

Allerin

Aug 2012 - Feb 2014 (1 year 6 months)

Developed and executed SEO strategies that improved organic rankings and managed ORM case studies to enhance brand reputation for the organization and clients.

SEO Strategy ORM Organic Growth Keyword Research On Page SEO Off Page SEO Analytics

SEO Executive

Intelecorp

May 2009 - Jul 2012 (3 years 2 months)

Executed on-page and off-page SEO and SMO for eCommerce fashion brands, boosting website traffic and securing top-2 SEO rankings in US and UK markets.

On Page SEO Off Page SEO SMO Link Building Analytics