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Md Arshad

@mdarshad1

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Digital Marketing Manager driving measurable growth through SEO, PPC, and data-led optimization.

India

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What I'm looking for

I’m looking to lead Digital Marketing and SEO campaigns where I can drive measurable ROI, reduce CPC, and grow organic traffic. I want a team that values data analysis, fast iteration, and cross-functional collaboration across content, sales, and development.

I’m a performance-driven Digital Marketing Manager with 6+ years of experience scaling growth through SEO, PPC, Google Ads, and Meta Ads. I focus on turning search and paid traffic into measurable business outcomes through strategy, testing, and continuous optimization.

I’ve proven results like scaling organic traffic from 0 to 209K+ visitors in four months, reducing CPC by 25–28%, and boosting ROI by 35%. I build campaigns around keyword research, competitor analysis, and ROI-focused decision-making—then execute and iterate using tools like Google Search Console and SEMrush.

In my roles, I’ve managed multi-channel initiatives end-to-end: developing SEO and PPC plans, improving engagement and conversions (e.g., +40% engagement and +30% conversions), and optimizing lead generation efficiency. I also collaborate closely with content, development, and sales teams to align marketing execution with business goals.

Beyond corporate work, I build and grow projects with a strong SEO foundation—like an education admission platform with an AI-powered eligibility checker and a US-focused real estate content site using pillar+cluster architecture. I bring the same data-driven mindset to every launch: clarity, performance tracking, and practical growth experiments.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

SPN Education Adda Edutech LLP

Nov 2025 - Present (7 months)

• Scaled organic traffic from 0 to 209,000+ monthly visitors in 4 months by architecting a full SEO strategy — technical fixes, on-page optimisation, and keyword-clustered content publishing — resulting in a 5x improvement in domain authority within the first quarter.
• Led a cross-functional team of 4 (content writers, developers, and sales coordinators) to develop and execute an integrated digit

Off Page Technical Keyword Research Google Search Console SEMrush Google Ads Content Marketing Lead Generation Campaign Optimization

Digital Marketing Manager

Dhruv Iconic Pvt. Ltd.

Oct 2024 - Dec 2025 (1 year 2 months)

• Designed and executed integrated SEO and PPC campaigns across Google and Meta platforms, increasing user engagement by 40% and driving a 30% uplift in conversions — equivalent to generating an additional $X in monthly revenue.
• Led collaboration between creative, development, and sales teams to launch 3 major campaign cycles, streamlining the content-to-conversion pipeline and reducing campaign

Off Page Technical Campaign Strategy ROI Analysis Conversion Optimization Keyword Research Competitor Analysis Analytics

Digital Marketing Manager

NectorStar Aviation Services Pvt. Ltd.

Oct 2023 - Sep 2024 (11 months)

• Grew organic traffic by 60% in 6 months through a multi-channel digital marketing strategy combining technical SEO, content marketing, and paid media — directly contributing to a 35% overall ROI improvement.
• Reduced cost-per-click by 25% through strategic bid management, audience segmentation, and geo-targeted ad delivery, saving approximately $X in monthly ad spend while maintaining lead volu

SEO Technical SEO Keyword Research Competitor Analysis Conversion Optimization ROI Analysis Data Driven Marketing

Digital Marketing Manager

Switch 4 Digital Pvt. Ltd.

Apr 2021 - Sep 2023 (2 years 5 months)

• Managed 10+ client campaigns simultaneously using SEO and PPC strategies, resulting in a 70% average increase in organic reach and a 45% improvement in lead generation efficiency across the client portfolio.
• Led technical SEO audits and white-hat link-building programmes for 6 clients, improving average domain rating by 18 points and securing first-page rankings for 120+ target keywords within

Technical SEO Link Building Google Ads PPC Strategy Conversion Optimization Campaign Management Keyword Research Competitor Analysis

Digital Marketing Executive

Ambrose Institute of Air Hostess Pvt. Ltd.

May 2019 - Feb 2021 (1 year 9 months)

• Managed end-to-end SEO, social media, and paid advertising campaigns for an educational institution, increasing student admissions by 45% year-over-year through targeted digital initiatives.
• Improved local search visibility through regional and long-tail keyword strategies, achieving a 3x increase in organic enquiries from Tier-2 and Tier-3 city markets within 8 months.

SEO Social Media Marketing Paid Search Keyword Research Local SEO Content Marketing Conversion Optimization Campaign Optimization