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Mayura Wadhwani

@mayurawadhwani

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Senior growth marketing leader driving SEO, SEM, analytics, and AI-led digital growth.

India

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What I'm looking for

I am seeking senior-level roles leading digital growth where I can build high-performing teams, drive data- and AI-led marketing strategies, optimize ROI, and align product and marketing roadmaps for measurable growth.

I am a senior growth marketing leader with 16+ years of experience driving measurable digital growth across B2B and B2C industries, specializing in SEO, SEM, Coveo Site Search, analytics, performance marketing, and GenAI-driven digital experiences. I have repeatedly delivered significant outcomes—60–75% growth in qualified leads, 20–30% improvements in conversion rates, 35% higher engagement, and 50–60% improvements in overall marketing ROI—by aligning product roadmaps with digital strategy, optimizing enterprise search, and building data-driven programs.

I build and scale high-performing teams (from 5 to 50), create actionable analytics and reporting frameworks, and run AI-powered marketing programs to optimize spend and maximize ROI. I excel at translating complex data into clear insights, improving digital experiences and CRO, and leading cross-functional initiatives with strong stakeholder alignment to deliver sustained commercial results.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager

Royal Cyber Inc

Aug 2023 - Jul 2025 (1 year 11 months)

Led optimization of enterprise SaaS platforms including Coveo Site Search and executed GenAI-led SEO, SEM and analytics strategies, driving 20–30% improvement in conversion rates and 35% higher engagement.

Coveo SEO SEO SEM GA4 Conversion Rate Optimization Analytics

Director Digital Marketing

nuVizz Inc

May 2021 - Jun 2023 (2 years 1 month)

Defined SaaS marketing product roadmap and led integrated campaigns generating 1,200+ MQLs annually, improving partner-sourced pipeline by 32% and reducing CAC by 25%.

SaaS Marketing Demand Generation HubSpot Analytics GTM Strategy MQL

Program Manager

Anlage Infotech India Pvt. Ltd.

May 2018 - Jul 2020 (2 years 2 months)

Oversaw optimization of enterprise SaaS solutions including Coveo Site Search and led cross-functional growth marketing initiatives to improve engagement, conversion and revenue.

Coveo Growth Marketing Stakeholder Management Training Reporting Analytics CRO

VP Marketing & SEO

Industry ARC

Jun 2015 - Feb 2018 (2 years 8 months)

Recruited and scaled marketing teams and drove multi-channel lead generation, improving CTR by 30% and contributing materially to company revenue through reseller programs.

Team Leadership SEO Google Ads Email Marketing LinkedIn Ads Performance Marketing CRO Reporting

Digital/Web Marketing Manager

Markets and Markets

Sep 2012 - May 2015 (2 years 8 months)

Led digital marketing and analytics strategy, improving ROI and conversion rates through continuous optimization and performance tracking across channels.

Digital Marketing Analytics Performance Optimization Campaign Management SEO Reporting Team Management

SEO Lead Analyst

Rankuno Interactive Technologies Pvt. Ltd.

Nov 2010 - Sep 2012 (1 year 10 months)

Drove integrated SEO and brand marketing initiatives for major clients, delivering a 38% increase in organic visibility and 30% growth in branded search traffic.

Technical SEO Organic Search Client Management Analytics Campaign Optimization Reporting

SEO Expert

Vidushi Infotech S.S.P. Pvt. Ltd.

Jun 2009 - Jul 2010 (1 year 1 month)

Managed end-to-end SEO and performance marketing projects for international clients across US, Europe and Middle East markets, improving organic outcomes and client coordination.

SEO Performance Marketing Client Coordination International SEO Reporting On Page Optimization

SEO Specialist

Juriscape Legal Research Pvt. Ltd.

Jan 2007 - May 2009 (2 years 4 months)

Led SEO initiatives combining on-page optimization and data-driven insights to grow organic sessions by 42%, improve conversion rates by 18%, and increase inbound pipeline by 25%.

SEO On Page Optimization Analytics Conversion Optimization Reporting Team Collaboration