Open to opportunities

Phil Mackie

@philmackie

Message

Analytics project manager driving data-driven marketing insights and measurement for SaaS and healthcare.

United States

Message

What I'm looking for

I seek roles where I can lead analytics and measurement projects, implement robust data pipelines, collaborate cross-functionally, and deliver actionable insights to improve campaign performance and ROI.

I am a results-driven analytics project manager with over 8 years of experience delivering data-driven marketing and measurement solutions for SaaS and healthcare clients.

I've built data warehouses in Snowflake, integrated CRM systems, and implemented server-side GA4 with BigQuery to enable advanced SQL-driven analysis and reliable attribution.

As a founder and contractor, I designed custom Looker, Tableau and Power BI reports, automated reporting, and led UA to GA4 migrations to improve campaign ROI and reporting efficiency.

I collaborate cross-functionally with marketing, product, sales, finance and technical teams to streamline analytics pipelines, ensure data integrity, and drive actionable insights that improve campaign performance.

Experience

Work history, roles, and key accomplishments

Current

Analytics Project Manager

Current

Johnson & Johnson

Jul 2023 - Present (2 years 3 months)

Improved reporting efficiency by developing custom Looker and Tableau reports and automating analysis with Excel and SQL; designed tagging plans and GTM custom event tagging to enhance metric tracking and data reliability across marketing, sales, product, and finance.

Looker Tableau)Google Tag Manager SQL GA4 BigQuery Technical SEO Data Modeling Tableau

Current

Founder / Lead Analyst

Current

Bosslytics

Mar 2022 - Present (3 years 7 months)

Built a Snowflake data warehouse and integrated CRM systems; executed 60+ UA to GA4 migrations and BigQuery integrations to enable SQL-driven event analysis and improve campaign optimization and attribution for healthcare clients.

Snowflake BigQuery GA4 Salesforce HubSpot Server Side Tagging SQL Data Warehousing

Founder / Lead Digital Marketing Analyst

TopSailDigital

Jun 2017 - Mar 2022 (4 years 9 months)

Generated $2M+ in annual revenue growth by managing B2B paid lead generation and improving measurement frameworks, implementing Agile/Kanban to increase team productivity and drive optimized user acquisition strategies.

Paid Acquisition Agile Kanban SQL Tableau)Technical SEO Tableau

Digital Analyst

seoWorks

Oct 2015 - Jun 2017 (1 year 8 months)

Improved SEO campaign effectiveness and reporting accuracy through technical audits, Google Analytics and GTM implementations, benchmarking frameworks, and cross-functional coordination to scale client campaigns and retention.

SEO Google Analytics Google Tag Manager Technical SEO Auditing Reporting Benchmarking Client Communication

Education

Degrees, certifications, and relevant coursework

University of Central Florida

Bachelor's, Marketing

2005 - 2010

Completed a Bachelor's degree in Marketing at the University of Central Florida from August 2005 to August 2010, focusing on marketing principles and analytics.