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Phil Mackie

@philmackie

Analytics project manager driving data-driven marketing insights and measurement for SaaS and healthcare.

United States
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What I'm looking for

I seek roles where I can lead analytics and measurement projects, implement robust data pipelines, collaborate cross-functionally, and deliver actionable insights to improve campaign performance and ROI.

I am a results-driven analytics project manager with over 8 years of experience delivering data-driven marketing and measurement solutions for SaaS and healthcare clients.

I've built data warehouses in Snowflake, integrated CRM systems, and implemented server-side GA4 with BigQuery to enable advanced SQL-driven analysis and reliable attribution.

As a founder and contractor, I designed custom Looker, Tableau and Power BI reports, automated reporting, and led UA to GA4 migrations to improve campaign ROI and reporting efficiency.

I collaborate cross-functionally with marketing, product, sales, finance and technical teams to streamline analytics pipelines, ensure data integrity, and drive actionable insights that improve campaign performance.

Experience

Work history, roles, and key accomplishments

BO
Current

Founder / Lead Analyst

Bosslytics

Mar 2022 - Present (3 years 7 months)

Built a Snowflake data warehouse and integrated CRM systems; executed 60+ UA to GA4 migrations and BigQuery integrations to enable SQL-driven event analysis and improve campaign optimization and attribution for healthcare clients.

TopSailDigital logoTO

Founder / Lead Digital Marketing Analyst

TopSailDigital

Jun 2017 - Mar 2022 (4 years 9 months)

Generated $2M+ in annual revenue growth by managing B2B paid lead generation and improving measurement frameworks, implementing Agile/Kanban to increase team productivity and drive optimized user acquisition strategies.

Education

Degrees, certifications, and relevant coursework

University of Central Florida logoUF

University of Central Florida

Bachelor's, Marketing

2005 - 2010

Completed a Bachelor's degree in Marketing at the University of Central Florida from August 2005 to August 2010, focusing on marketing principles and analytics.

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Phil Mackie - Analytics Project Manager - Johnson & Johnson | Himalayas