Phil Mackie
@philmackie
Analytics project manager driving data-driven marketing insights and measurement for SaaS and healthcare.
What I'm looking for
I am a results-driven analytics project manager with over 8 years of experience delivering data-driven marketing and measurement solutions for SaaS and healthcare clients.
I've built data warehouses in Snowflake, integrated CRM systems, and implemented server-side GA4 with BigQuery to enable advanced SQL-driven analysis and reliable attribution.
As a founder and contractor, I designed custom Looker, Tableau and Power BI reports, automated reporting, and led UA to GA4 migrations to improve campaign ROI and reporting efficiency.
I collaborate cross-functionally with marketing, product, sales, finance and technical teams to streamline analytics pipelines, ensure data integrity, and drive actionable insights that improve campaign performance.
Experience
Work history, roles, and key accomplishments
Improved reporting efficiency by developing custom Looker and Tableau reports and automating analysis with Excel and SQL; designed tagging plans and GTM custom event tagging to enhance metric tracking and data reliability across marketing, sales, product, and finance.
Founder / Lead Analyst
Bosslytics
Mar 2022 - Present (3 years 7 months)
Built a Snowflake data warehouse and integrated CRM systems; executed 60+ UA to GA4 migrations and BigQuery integrations to enable SQL-driven event analysis and improve campaign optimization and attribution for healthcare clients.
Founder / Lead Digital Marketing Analyst
TopSailDigital
Jun 2017 - Mar 2022 (4 years 9 months)
Generated $2M+ in annual revenue growth by managing B2B paid lead generation and improving measurement frameworks, implementing Agile/Kanban to increase team productivity and drive optimized user acquisition strategies.
Digital Analyst
seoWorks
Oct 2015 - Jun 2017 (1 year 8 months)
Improved SEO campaign effectiveness and reporting accuracy through technical audits, Google Analytics and GTM implementations, benchmarking frameworks, and cross-functional coordination to scale client campaigns and retention.
Education
Degrees, certifications, and relevant coursework
University of Central Florida
Bachelor's, Marketing
2005 - 2010
Completed a Bachelor's degree in Marketing at the University of Central Florida from August 2005 to August 2010, focusing on marketing principles and analytics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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