Open to opportunities

Andrew Kovach

@andrewkovach

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Digital analytics leader driving data-informed e-commerce growth.

United States

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What I'm looking for

I seek a collaborative, data-driven role where I can lead analytics tagging, deliver actionable insights, and support product and marketing teams to improve customer experience and ROI.

I am a digital analytics professional with 15 years of experience in digital advertising, tagging implementation, and data analysis, focused on using analytics to improve customer experience and ROI.

I have led teams and built tagging architectures for large e-commerce migrations, translating business objectives into technical analytics specifications and maintaining robust QA and intake processes.

My hands-on technical skills include GA4, Google Tag Manager, Tealium, SQL, BigQuery, JavaScript, and data visualization with Looker Studio, which I use to build dashboards and surface actionable insights.

I am collaborative and results-oriented, having supported marketing, product, and engineering teams across enterprise and political campaigns while ensuring data accuracy, privacy, and compliance.

Experience

Work history, roles, and key accomplishments

Current

Digital Analytics Manager

Current

Avantor Sciences Inc.

May 2024 - Present (1 year 9 months)

Led a team of GA4/GTM engineers to design tagging architecture for a multi-site e-commerce migration, translated business objectives into analytics specs, and delivered Looker Studio dashboards to surface KPI insights to product teams.

GA4 Google Tag Manager Tealium Looker Studio Jira KPIs

Digital Analytics Implementation Engineer

MattressFirm

Jan 2021 - Sep 2023 (2 years 8 months)

Developed and executed site-wide tagging and tracking strategy using GA event tracking and Tealium, maintained the data layer for a high-volume e-commerce site (~$1M/day), and built Data Studio dashboards to inform optimization.

Google Analytics Tealium Google Tag Manager Looker Studio ContentSquare Fullstory SQL

Digital Advertising Director

U.S. House of Representatives

Jan 2021 - Jan 2022 (1 year)

Managed digital ad spend ($30k/month) across Facebook, YouTube, and Google, built SQL contact databases and district-level analytics reports, and used Google Analytics to optimize website assets and stakeholder reporting.

SQL Google Analytics Digital Advertising Facebook Ads YouTube Ads Google Ads Data Visualization CRM

Digital Advertising Director

State of Texas - Senate District 19 Office

Dec 2020 - Jan 2022 (1 year 1 month)

Managed digital presence and ad accounts for the State Senate office, tracked outreach KPIs via Google Analytics, and maintained segmented voter contact lists in SQL Server and the state CRM.

Google Analytics SQL Server Digital Advertising CRM Management Data Privacy Reporting

Digital Strategist

Roland Gutierrez for Texas Senate

Aug 2019 - Jan 2022 (2 years 5 months)

Executed localized Facebook and YouTube campaigns across 17 counties to drive donations and volunteer conversions, and used Google Analytics to track goal performance and optimize campaign outcomes.

Facebook Ads YouTube Ads Google Analytics Conversion Tracking Performance Analysis

Marketing Consultant

Kovach Enterprises

Oct 2015 - Jan 2019 (3 years 3 months)

Founded and led a marketing consultancy delivering analytics-driven digital strategies, implementing Google Analytics for 50+ clients to measure attribution, conversions, and user metrics.

Google Analytics Digital Strategy Client Consulting Attribution Reporting Data Privacy

Software Developer/DB Admin

ALAPKO, Inc.

Mar 2009 - May 2014 (5 years 2 months)

Supported the Executive Decision Support System (EDSS) as a software developer and database administrator for an NSA contract, ensuring system reliability and data compliance.

Software Development Database Administration SQL Systems support Data Privacy