Umar Khan

Won and retained two direct e-commerce clients, running strategy, media buying, creative direction, tracking and reporting end to end. Rebuilt both accounts from awareness-led to purchase-led architecture.

Owns client relationships end to end across retail, banking, dermatology and e-commerce, directing US$40-50K in monthly ad spend. Builds and optimizes full-funnel PPC and paid social campaigns across multiple platforms.

Owned digital marketing strategy, budget allocation and KPI reporting across Google Ads, Meta and LinkedIn for a technology education provider. Ran demand generation and lead generation campaigns driving student enrolment.

Planned and optimized paid search and paid social campaigns for a portfolio of agency clients, owning budgets, pacing and performance. Executed Display, YouTube and Universal App Campaigns for app install and in-app action objectives.

Held full P&L ownership for the family FMCG manufacturing and distribution business across operations, commercial strategy, marketing and sales. Directed brand positioning, trade marketing and channel strategy.

Measured and reported lead generation performance against ROI and KPI targets for a high-volume real estate marketplace. Improved customer acquisition through continuous testing of creative, bidding strategy, audience targeting and placements.

Handled brand planning, trade marketing, and distribution responsibilities.

Performed corporate credit and risk analysis.

Master of Business Administration (MBA) in Marketing from Cardiff University, United Kingdom, from 2012 to 2013.

BSc (Hons) in Economics & Statistics from Government College University, Lahore, from 2005 to 2009.