At Diget Group, I manage Google Ads and Meta Ads acquisition programs across B2B and ecommerce accounts. I use campaign, audience and conversion data to guide budgets and bidding, while reviewing lead or purchase quality to identify issues beyond surface-level metrics.
Across paid media campaigns, I’ve generated $2.1M+ in ecommerce sales value across U.S. campaigns, plus €653K in UK ecommerce sales, alongside 10K+ Meta leads and 3.8K+ Google Ads lead and conversion actions. My work spans Paid Search and Paid Social, including Google Search, Performance Max, Shopping and Meta campaigns, with a focus on campaign structure, testing, tracking and conversion paths.
