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Udeme Evans

@udemeevans

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I build growth systems, product launches, and Web3 communities across fintech, SaaS, and education.

Nigeria

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What I'm looking for

I'm looking to lead growth, product marketing, and brand-building work where I can turn complex products into clear value propositions, build scalable marketing systems, and grow engaged communities.

I've led marketing, operations, and go-to-market work across Maethod, FINNOVATE Africa, Chaindustry, Kreater, and Web3 Central. At Chaindustry, I scaled marketing and academy operations to 5,000+ students and a community of tens of thousands of Web3 learners.

I turn product and technical narratives into positioning, content, campaigns, and conversion systems. I've launched Kreater from zero to market, built FINNOVATE Africa's digital marketing function, and established Web3 Central's presence as a Web3 talent platform.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Operations

Current

Maethod

Jun 2026 - Present (3 months)

Lead marketing for Method, an AI-powered design automation platform, including content strategy and go-to-market execution for its Nigeria-first launch.

Content Strategy Go To Market Brand Positioning Marketing

Fractional Operator

Web3 Central

Jun 2025 - Jun 2026 (1 year)

Established Web3 Central's brand presence as a Web3 talent platform, creating and deploying content across X and TikTok to build ecosystem visibility.

Brand Building Content Creation Social Media Web3

Head of Digital Marketing

FINNOVATE Africa

Jun 2025 - May 2026 (11 months)

Architected and executed end-to-end digital marketing strategy, managing SEO, SEM, email, paid social, and content to drive growth and brand authority in African fintech.

SEO SEM Email Marketing Paid Social Content Marketing Google Ads LinkedIn Ads Meta Ads Twitter Ads CRM A B Testing Performance Marketing Team Leadership

Lead Generation & Marketing Automation Specialist

Nomore9to5Club

Jul 2025 - Oct 2025 (3 months)

Led lead generation and marketing automation using GoHighLevel, ran social media content, created workflows and email sequences, and started a weekly newsletter.

GoHighLevel Marketing Automation Lead Generation Email Marketing Social Media Newsletters

Head of Marketing & Academy

Chaindustry

May 2022 - May 2025 (3 years)

Built and led marketing and academy operations for a pioneering Web3 education platform, growing community to tens of thousands and scaling to over 5,000 students.

Web3 Marketing Community Management Content Strategy Curriculum Development Academy Operations Twitter X LinkedIn Discord Telegram Performance Analytics Affiliate Marketing Ambassador Program Event Management

Social Media Manager

Simbl

Feb 2024 - Nov 2024 (9 months)

Managed social content for Simbl on X (Twitter) using Hootsuite to create and deploy content across channels.

Social Media Management Hootsuite Content Creation

Web3 Content & Social Deployment

ReHide

Feb 2024 - Oct 2024 (8 months)

Managed content deployment across Web3 markets for ReHide, a zero-knowledge encryption tool, using Metricool.

Web3 Content Deployment Metricool Social Media

Growth Lead

Disgn+

Apr 2022 - Jun 2023 (1 year 2 months)

Developed and executed product messaging, positioning, and brand strategy, and managed content marketing and community relationships to drive growth.

Product Messaging Brand Strategy Customer Research Competitive Intelligence Training Programs Community Management Content Marketing Social Media Business Systems Recruitment

Product Lead

Kreater Ltd.

Jan 2022 - Dec 2022 (11 months)

Led full product lifecycle from ideation to launch, defining vision, roadmap, and go-to-market strategy, and coordinating cross-functional teams.

Product Management Go To Market Strategy Market Research Competitive Analysis Brand Identity Influencer Marketing Content Strategy Analytics Sales Enablement

Community Lead

Shara Inc.

Oct 2021 - Feb 2022 (4 months)

Drove merchant acquisition and onboarding, managed relationships, and resolved payment issues to support platform growth.

Merchant Acquisition Onboarding Relationship Management Customer Support Feedback Analysis Payment Reconciliation

Head of Strategy & Communications

Playsce Interactive

Oct 2020 - Jul 2021 (9 months)

Served as strategist and communications director, managing copywriting team, visual communication, and UX research for client engagements.

Strategy Communication Skills Copywriting visual communication UX Research Team Management Project Delivery

Education

Degrees, certifications, and relevant coursework

AltSchool Africa

Diploma, Product Marketing

2022 - 2023

Diploma in Product Marketing covering go-to-market strategy, competitive positioning, customer segmentation, messaging frameworks, and launch execution.