Emeka OkenwaEO
Open to opportunities

Emeka Okenwa

@emekaokenwa

GTM & Growth Expert in Emerging Markets driving transformative growth.

Nigeria
Message

What I'm looking for

I am looking for opportunities that foster innovation, collaboration, and growth in dynamic environments.

I am a strategic and results-driven executive with over 10 years of leadership experience in scaling technology businesses across fintech, E-commerce, and Web3. My expertise lies in driving transformative growth, operational excellence, and digital innovation in emerging markets. I have a proven track record of managing P&L, leading high-performing cross-functional teams, and achieving product-market fit.

Throughout my career, I have successfully scaled revenue by over $100M and achieved remarkable ROAS across B2C and B2B digital platforms. I have built and led teams of over 30 professionals, closed high-value partnerships, and developed innovative growth strategies that have significantly impacted the African digital ecosystem. My passion for aligning vision with execution has enabled me to lead organizations through scale-up, fundraising, and market expansion phases effectively.

Experience

Work history, roles, and key accomplishments

TA
Current

Senior Channel Performance Manager

The List Inc. (Genesys AI)

May 2024 - Present (1 year 2 months)

Drove a 42% increase in high-intent traffic and achieved a 3.8x ROAS during peak campaign periods by launching personalized dynamic product ad funnels and optimizing full-funnel targeting strategies. Managed a $500K/month ad budget and built real-time performance dashboards to improve team efficiency.

AM

Meta SMB Sales & Partner Marketing Regional Lead

Aleph (Authorized Sales Partner for Meta)

Oct 2022 - May 2024 (1 year 7 months)

Forged strategic partnerships with banks and fintech platforms, resulting in a 3x increase in partner-led customer acquisition. Spearheaded regional go-to-market strategy for Meta’s SMB ad products, driving 120% YoY revenue growth.

DL

Marketing Operations/Lead Media Buyer

Doko Creative Agency London

Jul 2023 - Jan 2024 (6 months)

Drove a 65% increase in client revenue within 90 days by launching a cross-platform acquisition strategy for a fintech client. Managed a cross-functional team and established efficient workflows to improve campaign performance.

MU

Senior Paid Media Buyer, Web, and Native User Acquisition

Mode Mobile USA

Jan 2022 - Sep 2022 (8 months)

Grew monthly active users by 67% through dynamic creative optimization and cross-platform campaigns. Led user acquisition efforts for a Web3 gamification app, achieving significant pre-sale value from NFT campaigns.

TP

Facebook Marketing Experts Lead

Teleperformance (Meta Authorized Sales Partner)

May 2019 - Jan 2022 (2 years 8 months)

Managed an operational budget of $450,000, achieving 20% cost savings while exceeding regional SMB advertising revenue targets by 35%. Led the Small Business Growth program for West Africa.

CL

Co-Founder/Head Digital Innovation

CIITMAUR NIG. LTD.

Sep 2016 - Jan 2018 (1 year 4 months)

Co-founded a digital marketing agency, leading multi-channel media campaigns that significantly increased customer acquisition. Advised clients on digital innovation strategies.

Education

Degrees, certifications, and relevant coursework

UI

University of Ibadan

Bachelor’s Degree, Botany & Microbiology

Bachelor’s Degree in Botany & Microbiology.

CM

Chartered Institute of Marketing

Diploma, Digital Strategy

Diploma in Digital Strategy.

BC

Blockchain Council

Certification, Web3 Strategy

Certified Web3 Strategist.

FA

Facebook

Certification, Media Buying

Certified Media Buying Professional.

Tech stack

Software and tools used professionally

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Emeka Okenwa - Senior Channel Performance Manager - The List Inc. (Genesys AI) | Himalayas