Emeka Okenwa
@emekaokenwa
GTM & Growth Expert in Emerging Markets driving transformative growth.
What I'm looking for
I am a strategic and results-driven executive with over 10 years of leadership experience in scaling technology businesses across fintech, E-commerce, and Web3. My expertise lies in driving transformative growth, operational excellence, and digital innovation in emerging markets. I have a proven track record of managing P&L, leading high-performing cross-functional teams, and achieving product-market fit.
Throughout my career, I have successfully scaled revenue by over $100M and achieved remarkable ROAS across B2C and B2B digital platforms. I have built and led teams of over 30 professionals, closed high-value partnerships, and developed innovative growth strategies that have significantly impacted the African digital ecosystem. My passion for aligning vision with execution has enabled me to lead organizations through scale-up, fundraising, and market expansion phases effectively.
Experience
Work history, roles, and key accomplishments
Senior Channel Performance Manager
The List Inc. (Genesys AI)
May 2024 - Present (1 year 2 months)
Drove a 42% increase in high-intent traffic and achieved a 3.8x ROAS during peak campaign periods by launching personalized dynamic product ad funnels and optimizing full-funnel targeting strategies. Managed a $500K/month ad budget and built real-time performance dashboards to improve team efficiency.
Meta SMB Sales & Partner Marketing Regional Lead
Aleph (Authorized Sales Partner for Meta)
Oct 2022 - May 2024 (1 year 7 months)
Forged strategic partnerships with banks and fintech platforms, resulting in a 3x increase in partner-led customer acquisition. Spearheaded regional go-to-market strategy for Meta’s SMB ad products, driving 120% YoY revenue growth.
Marketing Operations/Lead Media Buyer
Doko Creative Agency London
Jul 2023 - Jan 2024 (6 months)
Drove a 65% increase in client revenue within 90 days by launching a cross-platform acquisition strategy for a fintech client. Managed a cross-functional team and established efficient workflows to improve campaign performance.
Senior Facebook/Programmatic Media Buyer
AdTok Media Buying Agency London
Aug 2022 - Jul 2023 (11 months)
Increased ROI by 25% for e-commerce and SaaS clients through programmatic ad strategies. Led media buying for multiple software products, driving sustained growth and improved user engagement.
Senior Paid Media Buyer, Web, and Native User Acquisition
Mode Mobile USA
Jan 2022 - Sep 2022 (8 months)
Grew monthly active users by 67% through dynamic creative optimization and cross-platform campaigns. Led user acquisition efforts for a Web3 gamification app, achieving significant pre-sale value from NFT campaigns.
Facebook Marketing Experts Lead
Teleperformance (Meta Authorized Sales Partner)
May 2019 - Jan 2022 (2 years 8 months)
Managed an operational budget of $450,000, achieving 20% cost savings while exceeding regional SMB advertising revenue targets by 35%. Led the Small Business Growth program for West Africa.
Product Marketing Manager
Baobab Partners
Jul 2018 - Mar 2019 (8 months)
Launched Leaf, a project management SaaS app, driving a 25% increase in trial sign-ups. Developed go-to-market strategies and executed multi-channel acquisition campaigns.
Co-Founder/Head Digital Innovation
CIITMAUR NIG. LTD.
Sep 2016 - Jan 2018 (1 year 4 months)
Co-founded a digital marketing agency, leading multi-channel media campaigns that significantly increased customer acquisition. Advised clients on digital innovation strategies.
Education
Degrees, certifications, and relevant coursework
University of Ibadan
Bachelor’s Degree, Botany & Microbiology
Bachelor’s Degree in Botany & Microbiology.
Chartered Institute of Marketing
Diploma, Digital Strategy
Diploma in Digital Strategy.
Blockchain Council
Certification, Web3 Strategy
Certified Web3 Strategist.
Certification, Media Buying
Certified Media Buying Professional.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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