Emeka Okenwa

Drove a 42% increase in high-intent traffic and achieved a 3.8x ROAS during peak campaign periods by launching personalized dynamic product ad funnels and optimizing full-funnel targeting strategies. Managed a $500K/month ad budget and built real-time performance dashboards to improve team efficiency.

Forged strategic partnerships with banks and fintech platforms, resulting in a 3x increase in partner-led customer acquisition. Spearheaded regional go-to-market strategy for Meta’s SMB ad products, driving 120% YoY revenue growth.

Drove a 65% increase in client revenue within 90 days by launching a cross-platform acquisition strategy for a fintech client. Managed a cross-functional team and established efficient workflows to improve campaign performance.

Increased ROI by 25% for e-commerce and SaaS clients through programmatic ad strategies. Led media buying for multiple software products, driving sustained growth and improved user engagement.

Grew monthly active users by 67% through dynamic creative optimization and cross-platform campaigns. Led user acquisition efforts for a Web3 gamification app, achieving significant pre-sale value from NFT campaigns.

Managed an operational budget of $450,000, achieving 20% cost savings while exceeding regional SMB advertising revenue targets by 35%. Led the Small Business Growth program for West Africa.

Launched Leaf, a project management SaaS app, driving a 25% increase in trial sign-ups. Developed go-to-market strategies and executed multi-channel acquisition campaigns.

Co-founded a digital marketing agency, leading multi-channel media campaigns that significantly increased customer acquisition. Advised clients on digital innovation strategies.

Bachelor’s Degree in Botany & Microbiology.

Diploma in Digital Strategy.

Certified Web3 Strategist.

Certified Media Buying Professional.