Open to opportunities

Isaac chima

@isaacchima

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I lead GTM and demand generation for SaaS and FinTech, using AI-native workflows to drive ROI.

Nigeria

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What I'm looking for

I’m looking for a GTM-growth role where I can own demand generation, ABM, and product marketing alignment—using data, attribution, and AI-assisted workflows—to deliver measurable pipeline ROI and build enablement that sales teams trust.

I’m a GTM & Growth Marketing leader with 9+ years driving product marketing, account-based marketing, and revenue-aligned go-to-market programs across SaaS, FinTech, and enterprise markets. I build ICPs and segmentation frameworks, orchestrate multi-channel demand generation campaigns, and create sales enablement assets that accelerate pipeline velocity. I’m also an AI-native operator, using AI across ICP research, creative briefing, and paid media execution to move faster without sacrificing rigour.

Most recently, as Head of Digital Marketing (Marketing Technology) at Terragon Group, I led demand generation and ABM initiatives for Terragon Marketing Cloud targeting enterprise ICPs in FSI and FMCG—resulting in a 10% increase in product demos through coordinated sales enablement and cross-functional collaboration. I built case studies, one-pagers, and tailored sales decks for proof-led, industry-specific messaging, and improved inbound B2B lead quality through SEO, content restructuring, and optimized landing pages. I also partnered with Customer Success and enterprise accounts to sharpen ICP definitions and product positioning, while executing thought leadership campaigns across Africa through PR, newsletters, and content distribution.

Before that, I drove measurable growth at i-invest by building and executing multi-channel GTM programs that supported B2B partnerships and delivered 25% revenue growth. I designed segmentation and lifecycle demand generation programs that re-engaged 8% of dormant users at 70% retention, and I improved attribution accuracy by analysing conversion flows and optimizing landing pages and customer journeys. Across previous roles—including Seamfix (SaaS) and enterprise SaaS launches—I owned GTM strategy and execution, built sales enablement playbooks and positioning documents, and executed demand generation campaigns that strengthened adoption and conversion.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital Marketing

Current

Terragon Group

May 2024 - Present (2 years 2 months)

Led demand generation and ABM initiatives for Terragon Marketing Cloud targeting enterprise ICPs in FSI and FMCG, increasing product demos by 10%. Built sales enablement assets and optimized SEO and campaign landing pages to improve inbound lead quality and pipeline visibility.

Demand Generation Account Based Marketing (ABM)Market Segmentation Sales Enablement Case Studies SEO Landing Pages Thought Leadership PR Newsletters Content Distribution Cross Functional Collaboration

Marketing Manager (FinTech)

I-Invest

Aug 2023 - Apr 2024 (8 months)

Built and executed multi-channel GTM programs for financial products, driving 25% revenue growth and supporting B2B partnerships. Designed segmentation and lifecycle demand generation, improved attribution accuracy, and increased customer registrations while reducing churn.

GTM Strategy Demand Generation Segmentation Lifecycle Marketing Competitive Analysis Attribution Landing Page Optimization A B Testing Agency Management

Product Marketing Manager

Seamfix

Jul 2022 - Aug 2023 (1 year 1 month)

Owned GTM strategy and execution for six enterprise SaaS launches, generating $500K average annual revenue per launch. Partnered with Sales, Customer Success, and Product to define ICPs, align messaging, and run enterprise demand generation and PR/media campaigns to drive pipeline velocity and adoption.

Product Marketing GTM Strategy Positioning Demand Generation PR Campaigns Stakeholder Management

Head of Marketing (Digital)

Kobobid

Jan 2021 - Jun 2022 (1 year 5 months)

Designed and executed acquisition and lifecycle campaigns for gaming and betting, generating 200K+ new user sign-ups with strong daily engagement. Managed multi-channel paid media (PPC, social, programmatic), built automated retention workflows, and used A/B testing and data analytics to improve conversions and revenue.

Lifecycle Marketing Paid Media PPC Social Advertising Programmatic Advertising Conversion Optimization A B Testing Data & Analytics Segmentation

Digital Marketing Manager

WildFlower PR and Company

Oct 2019 - Dec 2020 (1 year 2 months)

Led SEO, SEM, and email marketing strategies, converting 67% of website visitors into organic leads for B2B and B2C clients. Directed digital strategy for key accounts and managed paid media budgets and conversion tracking to improve attribution and boost client sales revenue by 73%.

SEO SEM Email Marketing Organic Lead Generation Paid Media Conversion Tracking Landing Page Optimization Attribution Budget Management

Digital Marketing Manager

OneDot Online Store

Jan 2015 - Sep 2019 (4 years 8 months)

Executed data-driven digital marketing strategies, scaling to 100K+ daily sessions and 3K registrations per day at 16% conversion. Managed SEO, content strategy, paid ads, and email marketing for sustainable acquisition and retention, partnering with Sales on incentive and seasonal campaigns.