Open to opportunities

Emeka Kalu Okigwe

@emekakaluokigwe

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Chief Marketing Officer driving brand growth, digital transformation, and measurable revenue.

Nigeria

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What I'm looking for

I’m looking to lead brand and growth at a mission-driven company where I can turn strategy into measurable revenue—using data, performance marketing, and AI-powered workflows—while building high-output teams across digital transformation, especially in fintech and health.

I’m a performance-driven marketing executive with more than half a decade of progressive leadership, spanning fintech, health technology, innovation ecosystems, and e-commerce. I architect brand strategies that scale, build high-performing teams, and translate data into measurable revenue outcomes—often turning marketing activity into clear commercial accountability.

In my recent roles, I led end-to-end marketing and communications for multi-product platforms, generating over 1.5M campaign reach and driving qualified conversions and signups. At CareValue Health, I defined and executed a comprehensive strategy across five health products, built WhatsApp and influencer funnel systems that increased qualified leads by 70%, and introduced AI-powered automation and data-driven reporting to improve lead management efficiency by 40%.

Previously, I directed marketing for The Nest Innovation Technology Park, elevating institutional visibility by 65%, leading paid partnership work that delivered 350+ enrollments and a 40% lift in inbound qualified leads, and integrating AI tools and marketing automation into team workflows. Earlier, I delivered fintech and energy digital growth—acquiring 1,000+ active users in 60 days for Mezopay and reducing cost-per-acquisition by 45% through segmentation, creative A/B testing, and conversion-optimised landing pages—while consistently aligning execution with business outcomes across acquisition, engagement, and retention.

Experience

Work history, roles, and key accomplishments

Head of Marketing & Communications

CareValue Health (CVH)

May 2025 - Oct 2025 (5 months)

Led the marketing and communications function for a multi-product healthcare platform, driving 1.5M+ reach and 300+ qualified conversions. Built and managed a high-output content and influencer team, improved qualified lead volume by 70% via WhatsApp/influencer funnels, and enhanced lead management efficiency by 40% using AI-powered automation.

Brand Strategy Product Launch Marketing Team Leadership Performance Marketing WhatsApp Funnels AI Marketing Automation Marketing Analytics Lead Generation Conversion Optimization

Head of Marketing & Communications

The Nest Innovation Technology Park

Aug 2023 - Apr 2025 (1 year 8 months)

Oversaw strategic communications and marketing for an innovation hub, elevating institutional visibility by 65%. Drove a paid course partnership delivering 350+ enrollments and increasing inbound qualified leads by 40%, while integrating AI tools and marketing automation to improve departmental output and reporting speed.

Strategic Communications PR Strategy Partnership Marketing Stakeholder Management Content Strategy Marketing Automation AI Marketing Reporting and Analytics

Digital Marketing Strategist

Mezovest (Mezoenergy & Mezopay)

Mar 2023 - Jul 2023 (4 months)

Owned digital growth and go-to-market execution across Mezoenergy and Mezopay, acquiring 1,000+ active users in 60 days for the fintech launch through targeted digital campaigns and WhatsApp funnels. Improved paid performance with audience segmentation, creative A/B testing, and conversion-optimized landing pages to cut CAC by 45% and achieve 3.8x ROAS on energy product sales.

User Acquisition WhatsApp Funnels Paid Advertising Audience Segmentation Creative Testing Conversion Optimization Marketing Analytics Market Research

Project Manager

Fastlink Consultants

Dec 2022 - May 2023 (5 months)

Managed a distributed team of five to deliver client digital projects on schedule, increasing client satisfaction scores by 30%. Implemented Agile methodology and automated project workflows, improving team efficiency by 20% and strengthening cross-time-zone stakeholder communication.

Agile Delivery Project Management Workflow Automation Team Leadership Client Delivery Cross functional Coordination Remote Collaboration Efficiency Improvement Time Zone Management

Social Media & Performance Marketing Manager

Esocity

May 2021 - Sep 2022 (1 year 4 months)

Led performance-driven advertising and social media execution for a three-person team, generating 60M+ NGN in revenue within six months. Reduced customer acquisition cost by 50% using AI-powered ad optimization and analytics integration, and increased lifetime value by building retargeting and personalized support paths from entry ads to premium upsells.

Performance Marketing Retargeting Personalization Analytics Conversion Optimization Social Media Strategy