Open to opportunities

obinna onyekwere

@obinnaonyekwere

Message

I build high-performing growth campaigns that increase leads, conversions, and revenue.

Nigeria

Message

What I'm looking for

I'm looking to drive measurable growth for digital products or platforms through paid acquisition, conversion optimization, experimentation, analytics, and scalable marketing systems.

I've led growth campaigns for Nile Business School, increasing brand visibility by 40% and qualified leads by 60% through SEO, content, social media, and paid advertising.

Across Fannsmedia, Prioclen Consulting, and Loggworks, I manage Meta, Google, TikTok, and email campaigns, using audience targeting, A/B testing, landing pages, and analytics to improve ROAS, conversion rates, and retention. I've managed $15,000+ monthly budgets and delivered outcomes including 4:1 ROAS, a 35% conversion-rate improvement, and a 25% revenue increase from email.

I've also built marketing functions and communities from the ground up, growing Bizi Couture to 12,000 engaged followers and scaling revenue through creator partnerships, digital conversion flows, and growth experiments.

Experience

Work history, roles, and key accomplishments

Current

Meta Ad Manager

Current

Fannsmedia

Dec 2025 - Present (8 months)

Managed end-to-end Meta advertising campaigns for multiple clients, executing strategy, audience targeting, creative testing, and budget optimization. Conducted A/B testing and daily optimization to maximize ROAS and reduce cost per acquisition.

Meta Ads Facebook Ads Instagram Ads Audience Targeting Creative Testing A B Testing ROAS Campaign Analytics

Current

Digital Marketing Specialist

Current

Nile Business School

Jan 2025 - Present (1 year 7 months)

Spearheaded comprehensive marketing strategy, achieving 40% increase in brand visibility and 60% growth in qualified leads. Managed multi-channel campaigns across SEO, content, social media, and paid advertising with a $15,000+ monthly budget.

Digital Marketing Strategy SEO Content Marketing Social Media Marketing Paid Advertising Landing Page Optimization Email Marketing Marketing Analytics KPI Tracking

Digital Marketing Consultant

Prioclen Consulting

Feb 2024 - Jan 2025 (11 months)

Designed integrated marketing strategies for multiple clients, driving 35%+ increase in online visibility. Managed monthly advertising budgets across Google Ads and social platforms, achieving 4:1 ROAS and 45% improvement in conversion rates.

Digital Marketing Strategy Google Ads Landing Page Optimization Conversion Rate Optimization Budget Management

Email Marketing Specialist

Loggworks

May 2024 - Dec 2024 (7 months)

Executed email marketing campaigns reaching 75,000+ users with 28% open rates and 6% CTR through segmentation and personalization. Designed automated email funnels for onboarding, activation, and retention, improving conversion by 30%.

Email Marketing Segmentation Personalization Marketing Automation A B Testing Campaign Analytics

Lead Generation Specialist

Contentika

Aug 2022 - Jan 2023 (5 months)

Executed B2B acquisition campaigns across multiple channels, achieving 45% market share growth. Built a prospect database of 8,000+ qualified leads and ran cold email experiments with 35% response rates.

B2B Lead Generation Cold Email Google Ads Campaign Optimization Market Research Data Management

Sales and Marketing Manager

Bizi Couture

Jul 2019 - Nov 2022 (3 years 4 months)

Built marketing function from scratch for a creator/influencer-led fashion platform, achieving 50% year-over-year growth. Grew community from 0 to 12,000 engaged followers and scaled revenue to ₦5M+ from activations.

Marketing Strategy Community Building organic content strategy Creator Partnerships Funnel Optimization