Izzie Ekong
@izzieekong
User-centric marketer with expertise in content and lifecycle marketing.
What I'm looking for
I am a user-centric and data-driven marketer with over five years of experience in driving growth for B2B and B2C companies across various sectors, including Fintech, Travel Tech, and Media. My expertise lies in market research, content marketing, social media marketing, and lifecycle marketing, where I have successfully crafted strategies that resonate with target audiences.
At Wakanow.com, I directed and overhauled the content strategy, resulting in a 15% increase in brand visibility and generating over 1.2 billion naira in booking value through targeted campaigns. My role at Talent Match Inc. saw a significant increase in user acquisition, where I owned the online customer acquisition funnel, contributing to a 50% growth in user base within just four months. I thrive on creating compelling messaging and innovative marketing strategies that drive measurable results.
Experience
Work history, roles, and key accomplishments
On-site Content Marketing Strategist
Wakanow.com
Nov 2023 - Present (1 year 7 months)
As an On-site Content Marketing Strategist at Wakanow, I directed and overhauled the video and audio content strategy, increasing brand visibility and internal communication efficiency. I developed strategic marketing partnerships that generated significant booking value and crafted compelling messaging for high-impact campaigns.
Live Event Marketing Lead
Founders Connect
Apr 2023 - Apr 2024 (11 months)
As the Live Event Marketing Lead for Founders Connect, I led marketing initiatives that resulted in sold-out events, significantly increasing attendance and sales year over year.
Content Marketing Manager
Talent Match Inc. (Payday)
Mar 2023 - Oct 2023 (7 months)
In my role as Content Marketing Manager at Payday, I owned the online customer acquisition funnel, leading to a significant increase in user acquisition. I designed user onboarding experiences and optimized newsletter campaigns, contributing to substantial revenue growth and reduced bounce rates.
Social Media/Growth Manager
Nestcoin
Jun 2022 - Nov 2022 (5 months)
As Social Media/Growth Manager at Nestcoin, I A/B tested ad copy across various platforms, enhancing ROI. I overhauled the social media strategy, significantly boosting community engagement and developed growth marketing strategies that contributed to product adoption.
Social Media Manager
Patronize (Piggytech Global Limited)
Jul 2021 - Jun 2022 (11 months)
In my role as Social Media Manager at Patronize, I developed a social media strategy that increased online presence and user acquisition. I collaborated with clients to understand their product positioning, enhancing brand visibility across platforms.
Education
Degrees, certifications, and relevant coursework
Coursera
Certificate, Content Marketing
2022 - 2022
Completed a course on The Strategy of Content Marketing, enhancing skills in content creation, strategy development, and audience engagement.
University of Benin
Bachelor of Science, Computer Science
2016 - 2019
Pursued a Bachelor of Science degree in Computer Science, focusing on software development, algorithms, and data structures, which provided a strong foundation for a career in technology and marketing.
Alison
Certificate, Social Media Marketing
2018 - 2018
Completed a course in Social Media Strategy for Small Businesses, gaining insights into effective social media marketing techniques and strategies for small enterprises.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
wakanow.comJob categories
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