Izzie EkongIE
Open to opportunities

Izzie Ekong

@izzieekong

User-centric marketer with expertise in content and lifecycle marketing.

Nigeria
Message

What I'm looking for

I seek a dynamic role in a forward-thinking company that values creativity and innovation, offering opportunities for professional growth and collaboration.

I am a user-centric and data-driven marketer with over five years of experience in driving growth for B2B and B2C companies across various sectors, including Fintech, Travel Tech, and Media. My expertise lies in market research, content marketing, social media marketing, and lifecycle marketing, where I have successfully crafted strategies that resonate with target audiences.

At Wakanow.com, I directed and overhauled the content strategy, resulting in a 15% increase in brand visibility and generating over 1.2 billion naira in booking value through targeted campaigns. My role at Talent Match Inc. saw a significant increase in user acquisition, where I owned the online customer acquisition funnel, contributing to a 50% growth in user base within just four months. I thrive on creating compelling messaging and innovative marketing strategies that drive measurable results.

Experience

Work history, roles, and key accomplishments

Wakanow.com logoWA
Current

On-site Content Marketing Strategist

Wakanow.com

Nov 2023 - Present (1 year 7 months)

As an On-site Content Marketing Strategist at Wakanow, I directed and overhauled the video and audio content strategy, increasing brand visibility and internal communication efficiency. I developed strategic marketing partnerships that generated significant booking value and crafted compelling messaging for high-impact campaigns.

Talent Match Inc. (Payday) logoT(

Content Marketing Manager

Talent Match Inc. (Payday)

Mar 2023 - Oct 2023 (7 months)

In my role as Content Marketing Manager at Payday, I owned the online customer acquisition funnel, leading to a significant increase in user acquisition. I designed user onboarding experiences and optimized newsletter campaigns, contributing to substantial revenue growth and reduced bounce rates.

Education

Degrees, certifications, and relevant coursework

Coursera logoCO

Coursera

Certificate, Content Marketing

2022 - 2022

Completed a course on The Strategy of Content Marketing, enhancing skills in content creation, strategy development, and audience engagement.

University of Benin logoUB

University of Benin

Bachelor of Science, Computer Science

2016 - 2019

Pursued a Bachelor of Science degree in Computer Science, focusing on software development, algorithms, and data structures, which provided a strong foundation for a career in technology and marketing.

Alison logoAL

Alison

Certificate, Social Media Marketing

2018 - 2018

Completed a course in Social Media Strategy for Small Businesses, gaining insights into effective social media marketing techniques and strategies for small enterprises.

Tech stack

Software and tools used professionally

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Izzie Ekong - On-site Content Marketing Strategist - Wakanow.com | Himalayas