Open to opportunities

Elijah Fabule

@elijahfabule

Senior marketing specialist focused on data-driven digital and performance campaigns that grow users, revenue, and engagement.

Nigeria

Message

What I'm looking for

I’m looking for a role where I can own digital & performance marketing end-to-end—partner management, data-driven optimization, and growth strategy—to deliver measurable user acquisition, engagement, and revenue for fast-moving products.

I’m a results-driven marketing specialist with 8+ years leading brand awareness and performance marketing across digital, social, and content channels, including multi-year partnerships with crypto exchanges like Binance, Yellow Card, and OKX. I translate business objectives into data-driven campaigns that improve acquisition, engagement, and monetization in competitive and emerging markets. I lead partner and stakeholder relationships from campaign conception through execution, analysis, and optimization.

Earlier in my career, I managed digital ad sales and key accounts—using market research and analytics to guide product proposals and increase sales revenue by 20%. As a freelance marketer and media leader, I apply Google Analytics, A/B testing, and structured testing frameworks to shape content strategy, improve performance reporting, and scale partner and team execution.

Experience

Work history, roles, and key accomplishments

Current

Head of Media (Unpaid)

Current

YF House of Prosperity, Divine Blessing Cathedral

Jun 2026 - Present (1 month)

Restructured a 5-team media department by creating operating governance, workflows, and brand standards used to onboard and train volunteers. Built platform-specific growth strategies, launched a weekly podcast distribution channel, introduced AI-assisted design tooling with governance rules, and implemented Trello for cross-team task management.

Media Department Restructuring Governance Platform Growth YouTube Marketing TikTok Marketing Facebook Marketing Instagram Marketing Podcast Distribution AI assisted Design Prompt Engineering Change Management Training Trello

Current

Business Development Manager

Current

Transsnet Music Limited (Boomplay)

Mar 2022 - Present (4 years 4 months)

Led brand awareness and performance marketing campaigns in partnership with global crypto exchanges to drive user acquisition and engagement on Boomplay. Managed partner/stakeholder marketing and used campaign performance data to optimize targeting and budget allocation.

Brand Marketing Performance Marketing Partner Marketing Stakeholder Management Market Research Audience Research Campaign Analytics Targeting performance reporting

Current

Social Media Digital Strategist

Current

Freelance

Jan 2016 - Present (10 years 6 months)

Planned and executed social media and digital marketing strategies to increase brand awareness and user engagement for clients. Used Google Analytics to analyze traffic and campaign performance, and managed content and web-based campaigns while building advertising partner relationships.

Social Media Strategy Digital Marketing Content Strategy Campaign Management Google Analytics

Digital Ad Sales Manager

Folio Communications Ltd

Jul 2020 - Dec 2020 (5 months)

Managed and sold digital advertising products, contributing to company revenue and P&L. Conducted market research, led agency/partner coordination for ad campaign objectives, and prepared data-driven proposals tailored to client needs.

Digital Advertising Sales Market Research Agency Management Data Driven Strategy

Key Accounts Manager - Strategist

Naij.com Media Limited

Nov 2017 - Oct 2019 (1 year 11 months)

Performed competitive analysis and market benchmarking to develop strategies that increased sales revenue by 20%. Produced performance analytics and ROI reporting for clients and management, and supported product innovation through primary research and client feedback.

Competitive Analysis Benchmarking Product Innovation Primary Research Performance Analytics ROI Analysis Client Advocacy Stakeholder Management