Open to opportunities

Samuel Alabi

@samuelalabi3

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Product marketing leader driving growth, adoption, and product storytelling.

Nigeria

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What I'm looking for

I seek a product- or growth-focused role where I can lead GTM strategy, scale user acquisition, collaborate cross-functionally, and use analytics to drive measurable impact.

I am a certified Product Marketing Manager with 4+ years of experience leading go-to-market initiatives across fintech, SaaS, and blockchain, and a track record of driving 400%+ user growth and scaling adoption in emerging markets.

I build and execute content-led growth strategies, implement SEO-first frameworks, and run high-conversion acquisition campaigns that delivered sustained organic traffic and improved marketing-sourced leads. I collaborate cross-functionally with product, sales, and growth teams to shape product narratives, shorten sales cycles, and inform roadmap decisions.

I am passionate about delivering measurable value at the intersection of product, growth, and storytelling, and I leverage analytics, customer insights, and competitive intelligence to accelerate market penetration and product adoption.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Lead

Current

Prembly

Nov 2023 - Present (2 years 3 months)

Defined and executed company-wide content strategy driving 35–50% inbound demand growth and improved brand authority; implemented SEO-first frameworks that increased search visibility 60–80% and sustained organic traffic growth of 45%+ within 6–9 months.

Content Strategy SEO Organic Growth Mixpanel Email Marketing Cross Functional Collaboration Marketing Automation

Product Marketing Associate

Identitypass

Dec 2021 - Nov 2023 (1 year 11 months)

Launched customer segmentation campaigns that improved acquisition 25% in African markets and developed GTM blueprints and market insights that increased product adoption 30% via targeted email and audience strategies.

Go To Market Customer Segmentation Email Marketing Market Research Product Positioning Analytics Sales Enablement

Content Marketing Manager

JR Farms Ltd

Feb 2019 - Nov 2021 (2 years 9 months)

Led SEO-driven content initiatives that increased organic search visibility by 70% and produced a high-volume content pipeline (3–5 posts weekly), improving content engagement by 35–45%.

SEO Content Creation Editorial Management CMS Audience Research Content Planning Analytics

Marketing Lead

Endowpay

Jul 2025 - Present (7 months)

Grew user base from 0 to 5,000+ in 6 months through education-first marketing and influencer activation, establishing early product-market fit and acquisition channels.

User Acquisition Influencer Marketing Growth Strategy Community Building Education Led Marketing Analytics Campaign Management

Content Manager

Alveum

Nov 2024 - Present (1 year 3 months)

Developed full-funnel content and branding for product documentation, adapting messaging to local cultures and regulatory contexts to support adoption.

Content Strategy Documentation Localization Branding Editorial Standards