Open to opportunities

Oluwajuwon Yakubu

@oluwajuwonyakubu

Message

Results-driven growth marketer and business developer scaling user acquisition in Web3.

Nigeria

Message

What I'm looking for

I’m looking for a fast-moving team where I can own growth and GTM—combining user acquisition, community building, and data-driven funnel optimization—with room to scale partnerships and support compliant expansion.

I’m a results-driven Growth Marketer and Business Developer with 2 years of experience driving user acquisition, building strategic partnerships, and scaling Web3 communities. I blend growth strategy with business development to accelerate traction in innovative ecosystems.

I’ve led go-to-market and community-led growth efforts across Web3 and fintech products, including DeFi, stablecoin experiences, and trading platforms. I design data-driven marketing strategies—covering funnel optimization, messaging, positioning, and developer-focused campaigns—to improve adoption and engagement.

In leadership roles (including Chief Marketing Officer and Head of Growth), I’ve built scalable acquisition and retention systems, created category positioning and brand strategy, and owned product marketing, pricing, positioning, and market segmentation. I also execute content and narrative strategies, including thought leadership, SEO, and developer marketing, to support launch and expansion.

I’m experienced in fundraising support and investor relations, including building pitch materials and aligning product vision with market needs. I bring compliance-aware growth—working with AML/KYC standards to support regulated market expansion—while applying blockchain analytics (including Analytics Sage) to guide decisions and measure impact.

Experience

Work history, roles, and key accomplishments

Current

Head of Product & Growth

Current

Ewave Finance

Jan 2024 - Present (2 years 6 months)

Spearheaded product development and growth strategy for a stablecoin neobank for African freelancers and individuals. Secured payment-provider partnerships to expand on/off-ramp infrastructure and supported fundraising through pitch decks and investor relations while leading cross-functional product launches.

Stablecoin Products Payments Partnerships Fundraising Support Pitch Decks Investor Relations Product Leadership Cross functional Leadership Product Launch Growth Marketing Ecosystem Partnerships

Chief Marketing Officer (CMO)

Arvad AI

Jan 2026 - Present (6 months)

Defined category positioning, messaging, and brand strategy while leading global go-to-market for product launches and expansion. Built acquisition and retention/PLG systems and drove community-led growth through ambassadors, partnerships, and developer programs.

Growth Marketing Consultant

Push Chain

Jan 2026 - Present (6 months)

Designed product marketing and ecosystem growth strategies ahead of market expansion. Developed positioning and educational content and advised on community growth, partnerships, and GTM execution.

Product Marketing Ecosystem Growth Positioning Messaging Educational Content Community Growth Strategic Partnerships GTM Execution

Ecosystem Marketing Consultant

Midnight Network

Jan 2025 - Present (1 year 6 months)

Produced GTM recommendations and ecosystem growth strategies and created educational content explaining protocol capabilities and value propositions. Supported awareness campaigns targeting developers, creators, and early adopters.

Ecosystem Growth Educational Content Value Proposition

Head of Growth

Iungoo

Jan 2025 - Present (1 year 6 months)

Designed and launched a viral waitlist campaign that attracted 1,200+ signups in 3 days. Built the project community from scratch to 200+ active members through engagement and onboarding campaigns.

Community Building Growth Marketing

Marketing Associate

Arbitrum

Jan 2025 - Present (1 year 6 months)

Created educational content and ecosystem campaigns to promote chain adoption and developer awareness. Supported ecosystem growth through creator collaborations, community engagement, and DeFi/infrastructure-focused marketing strategies.

Educational Content Ecosystem Marketing Chain Adoption Developer Awareness Community Engagement DeFi Growth Strategy Collaboration

Growth Marketer

Rethinkable

Jan 2024 - Present (2 years 6 months)

Crafted and executed a go-to-market strategy to onboard top Web3 and tech talent to the Rethinkable marketplace. Drove brand visibility on X through campaign management, thought leadership content, and Web3 community engagement.

Go To Market Strategy Web3 Tech Talent Onboarding X (Twitter) Marketing Campaign Management Thought Leadership Content Community Engagement

Head of Growth

Metadapp

Jan 2024 - Present (2 years 6 months)

Designed and executed a GTM strategy that improved adoption and visibility of the Metadapp ecosystem. Managed multi-channel campaigns and scaled community growth from 50 to 3,000+ members across Telegram, Discord, and Twitter while managing KOL content operations.

GTM Strategy Social Media Marketing Community Marketing Strategic Partnerships Telegram Discord Twitter Referrals Content Tracking KOL Management

Ecosystem Marketing Associate

Bluefin

Jan 2023 - Present (3 years 6 months)

Developed educational and ecosystem content to increase awareness and user engagement. Supported community growth initiatives, campaign execution, and ecosystem partnerships while improving protocol visibility through work with contributors and creators.

Educational Content Ecosystem User Engagement Community Growth Campaign Execution Ecosystem Partnerships Protocol Visibility

Head of Growth

FusionBlockLabs

Jan 2023 - Present (3 years 6 months)

Expanded the FusionBlockLabs community to 3,000+ members across Telegram and Twitter to improve visibility and engagement. Identified strategic partnerships and supported new business opportunities through collaboration with project teams, communities, and investors while managing KOL content operations.

Community Growth Telegram Twitter Strategic Partnerships Business Development Investor Collaboration Collaboration With Project Managers KOL Content Submission Content Tracking Operations

Marketing Associate

OneCap Africa

Jan 2022 - Present (4 years 6 months)

Supported go-to-market strategy for a fintech savings platform by helping define acquisition channels and user growth initiatives. Conducted market research and customer analysis and collaborated to execute acquisition campaigns and optimize conversion funnels to support onboarding and retention.

Go To Market Marketing Acquisition Channels Growth Initiatives Market Research User Analysis Product Positioning Conversion Funnels User Onboarding User Retention

Marketing Lead

Built By Africans

Jan 2022 - Present (4 years 6 months)

Led marketing initiatives to increase visibility for African startups and digital products across regional and global audiences. Designed and executed storytelling, partnership, and community engagement campaigns to strengthen positioning and amplify launch campaigns and ecosystem growth.