Trisha Guha Neogi

I’m a Senior Sales Manager focused on Events & Field Marketing Programs, helping technology and SaaS brands convert attention into measurable pipeline. At Core Media Group, I generated ₹2+ Cr in revenue through integrated field marketing programs like CXO roundtables, industry conferences, and executive networking.

I own the full event lifecycle—pre-, during-, and post-event—aligning messaging, content, and execution with client GTM strategies and sales priorities. I also lead event branding, creative direction, and storytelling to deliver a consistent brand experience across every touchpoint.

I’m highly ROI-driven: I track and analyze performance metrics (registrations, attendance, engagement, and outcomes) to optimize future programs. I’ve also built year-long field marketing roadmaps using audience segmentation and campaign optimization to deliver measurable results.

Previously at Schneider Electric India, I led field marketing campaigns achieving ₹50 Lakhs quarterly revenue, onboarded 4 new channel partners generating ₹2.5 Cr incremental revenue, and managed brand activation across 250+ retail outlets in NCR. I bring strong market intelligence, stakeholder alignment, and vendor/partner management to every campaign.